Marketing Management

You learn to plan marketing and sales, enabling you to contribute to the company’s general and international strategy. We also focus on the importance of involving other departments in the company, as well as taking into consideration the world around you, along with legislation, in order to make the best marketing decisions.

At IBA International Business Academy we combine theory with practice. Learning and teaching includes practical assignments, group work, and case studies, with challenges from real businesses. Classroom lectures are a combination of blended learning, company visits, and other activities, including business competitions and special events.

Semester 1:
Marketing - 11 ECTS
Statistics - 2 ECTS
Economy - 6 ECTS
Organisation/Supply Chain Management - 8 ECTS
Business Law - 3 ECTS

Semester 2:
Marketing - 8 ECTS
Economy - 9 ECTS
Sales - 4 ECTS
Market Communication - 5 ECTS
Organisation - 2 ECTS
Business Law - 2 ECTS

Semester 3:
Marketing - 3 ECTS
Market Communication - 2 ECTS
Economy - 5 ECTS
Electives - 20 ECTS

Semester 4:
Internship - 15 ECTS
Thesis - 15 ECTS

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to build a thriving social life with your fellow students. You will experience teaching approaches emphasizing theory as well as practice.

Instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and also to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned.  The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.

During semester 3, you will choose a larger elective package, giving you the opportunity to specialize within an area that you find inspiring – and that will prove useful in shaping your career.

The electives (of 2 or 3 subjects) provides you with additional tools, within a range of areas which are of particular interest to companies.

Amongst others you’ll find Digital Marketing, a module we develop in close collaboration with our Continuing Professional Development department (‘Kursusafdelingen’), which is a leading provider of education within that field. You can also choose subjects centring for example on Sales, Communication or Innovation. With these elective subjects you get the opportunity to work on projects and exercises similar to those actually encountered in the business world. You will form teams, each of which is then responsible for overseeing its own projects and exercises, and for coming up with appropriate recommendations and advice.

At the moment you can among others chose (on 3rd semester):

• Digital Marketing
• Innovation
• Sales
• Consumer Behaviour
• Statistics/Economics (admission package for university degrees).
   

​Please note that some electives can have changed when you begin your 3rd semester.

As a marketing manager, you are able to get a wide range of jobs within marketing, sales and communications, in Danish as well as international companies. For example, you can get employment as a marketing assistant, export assistant or purchaser.

You can be responsible for sales and customers, or work with communications. In the longer term, you can become head of a marketing department, or a product or key account manager.  

On the Marketing Management programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the business world.

Students, companies and IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains something positive from the student’s internship within the company. IBA Career has solid experience of securing an internship placement for every student.

When studying Marketing Management, you have various options for gaining additional international experience. You can study abroad for a semester. We have many partner schools to choose from, or you can find your own.

Furthermore, there is a wide range of short-term international opportunities, providing the possibility for students to strengthen their ability to work within a multicultural environment, broaden their international network, and develop skills related to the studies, such as study visits, international marketing and business weeks.

Read more about going abroad.

On successful completion of the AP Marketing Management degree, you can apply to the further studies:

• 1,5 years Danish-taught Top-up Bachelor in International Sales and Marketing (full time) - Professionsbachelor i International handel og markedsføring;
• 1,5 years Danish-taught Top-up Bachelor in E-commerce (full-time) - Professionsbachelor i e-handel.

Please note, that all applicants must have passed Danish Language at a level equivalent to Danish Upper Secondary Education A-level.

• 1 year English-taught Top-up BA (Honours) in International Business in cooperation with Coventry University, UK at IBA (full-time).
• 1.5 years Bachelor in International Business (e-learning) in cooperation with Leeds Beckett university, UK

You can use your credits to study further in Denmark or abroad. It is also possible to enter the job market and return later to acquire new skills.

Download the national part of the curriculum 2019-2021 (PDF)

Download the institutional part of the curriculum 2023-2025 (PDF)

To be eligible for the programme, you must fulfil both general and specific entry requirements.

General entry requirements

You must have finished an education equivalent to a Danish upper secondary education, or relevant vocational education on the same level. English and Mathematics or Business Economics (virksomhedsøkonomi) must be included.

To find out if your non-Danish entry qualifications fulfil the minimum entry requirements for the programme, you can visit website of the Danish Ministry of Higher Education and Science.

Specific entry requirements

All applicants must have completed and passed the following subjects:

• Mathematics or Business Economics (Virksomhedsøkonomi) at a Danish B-level.

The Mathematics B-level is represented by 250 hours*.

The Business Economics (Virksomhedsøkonomi) B-level is represented by 210 hours*.

• English at a Danish B-level with a GPA of 3,0 on the Danish scale.

The English B-level is represented by 210 hours*.

In addition, students with foreign upper secondary education/entry qualifications must submit a valid, recognised international English proficiency test. Please read the requirements for English tests and exemptions here.

If your upper secondary school certificate does not contain information on hours of instruction per subject, you can use the Verification Form (must be signed and stamped by your institution).

* Note that the figures are calculated in hours of 60 min during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).:

All applicants eligible for admission to the programme in Quota 2 will have to complete an online admission interview. If the applicant does not show up for the interview, the application will not be considered further.

Non-EU/EAA/Swiss applicants are required to pay an application fee before their application can be processed by IBA. Read more about the application fee.