International Marketing

When a company operates in the international market, it must be mindful of the cultural differences that prevail—and the impact they have on marketing.


In the module International Marketing, you will gain knowledge about B2B and B2C at both product and service levels in an international context. We will delve into how marketing is tailored to the diverse organizations, countries, and cultures.

You will learn about:

  • International marketing concepts
  • Fundamental principles in the development and implementation of international marketing
  • International marketing management from a strategic perspective
  • Understanding and addressing the challenges that international marketing can pose for a company.

Value for the company:

  • You will be able to develop and tailor your company's marketing and positioning for the international market
  • You can contribute to identifying your company's international consumers and target audiences.