AP Degree // Study in English

Multimedia Design

This programme will no longer be available in English from September 2022. Read more information here.

Exchange students can still join the programme in Autumn 2022 semester. Please read more information for Exchange Students here.

If you meet Danish language requirements you can apply for this programme in Danish. Please read more information here.


  • This programme will no longer be available in English from September 2022. If you fulfil Danish language requirements you can study this programme in Danish. Exchange students can still join the programme in Autumn 2022 semester.
  • Admission requirements: Education equivalent to a Danish upper secondary education incl. English and Mathematics or Business Economics at a certain level.
  • Duration: 2 years, 120 ECTS (NQF/EQF Level 5)
  • Tuition: EU/EAA/Swiss citizens – no tuition fees. Non-EU/EAA citizens – DKK 75,000/year

Students who are exchanged between IBA and other institutions where bilateral exchange agreements exist are exempt from paying study fees to IBA.

Mode of study: Full-time, on campus

Language of instruction: English

Study Multimedia Design at IBA

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What you learn

The multimedia designer course is a 2-year Business Academy study course, consisting of a mandatory core programme, various elective modules, a practical or internship period, and then a final assignment project.

On this programme you will be very involved with the design, programming, and planning of multimedia projects, as well as taking on the theoretical and practical tools used for developing professional design within the field of multimedia.

With the multimedia design programme, you will be able to self-sufficiently handle all of the various aspects of digital media production. This includes design, planning, realization and project management, along with implementation, administration and maintenance.

Over the course of the programme, you will work cross-discipline with:

  • Communication and presentation, journalism and copywriting
  • Graphic design, aesthetics, 3D animation and audio/video
  • IT systems, data communication, and building websites
  • Project management, concept development, and business understanding
  • Marketing

The teaching on the multimedia design programme is very varied. You will encounter different types of teaching such as classroom teaching, group work, lectures, presentations from relevant people, theme days and project weeks. No two weeks are alike.

You will work with programmes such as Photoshop, Illustrator and InDesign, and will learn developer languages such as HTML, CSS, Javascript and PHP.

Structure of the programme

The study programme consists of a mandatory section over semesters 1 and 2, elective modules in semester 3, and a practical or internship period, along with a final thesis assignment, in semester 4.

The programme covers five main areas. As such, you get a chance to stock up your toolbox with everything you need to get ahead in the world of digital media.

  • User interface development: In this module you will work with design and development, with a particular focus on the production of digital interfaces. The subject module is based on a broad range of development methods, so you’ll be prepared for whatever you might encounter in the business world. You learn about the planning, design and production of digital media solutions.
  • User experience: In this module, there is a special emphasis on ways to involve the user in your digital solutions. You learn to understand your user. You also learn about evaluation and road-testing of the user experience, along with how to read and utilize whatever data you might obtain.
  • Content production: The name largely says it all - in this module you work around producing content for digital media platforms. You learn to understand what type of content is relevant for specific kinds of media. You learn about different types of content, and how best to convey your message.
  • Business: Here, you take a closer look at understanding business, data, the existential foundations of companies, and the role of the multimedia designer within the value chain. You gain a deeper understanding about the general structure of a business, and how to find your place within it. And you learn to understand organizational structures and processes.
  • Technology: It is important to always stay updated on the latest technologies, and of course the digital world moves extremely fast. This module is all about understanding and investigating technologies. You will be working with the technologies involved in the production of digital media at this moment. As such, you will be able to seek out new forms of media in the future and quickly get up to speed with them.
Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasizing theory as well as practice.

The instruction is based on projects, many of which run in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks which you carry out on the basis of the theory that you have learned.  The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.

Career opportunities

As a multimedia designer, you have many options. You can work in many different types of companies, where you can handle a broad range of tasks within multimedia production - anything from planning and implementation to administration and maintenance.

You can work with web design, video production, graphic design, programming, or within the film/TV branch. Typically, multimedia designers work across a combination of these areas, and function as experts when it comes to digital communication.

If you’re a qualified multimedia designer, you will be able to hold titles such as project coordinator, web designer, programmer and planner.


On the Multimedia Design programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a career day at IBA, to which a range of companies are invited, all of them looking for an intern just like you.

Both career advice and internships are to help get you fully prepared for your future career.

Students, companies and IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains some tools and knowledge from the student’s internship within the company. IBA Career has solid experience of securing an internship placement for every student.

International opportunities

As a student on the Multimedia Design programme at IBA, you can take advantage of a whole range of international opportunities. There is the option of traveling overseas to study for a semester, or to take your internship. Or if you’re not quite prepared for a whole 3-month visit overseas, there are also study trips with your classmates, which last for around a week.

Finally there’s the opportunity to go to one of our partner schools and take part in their International Business Week. There, you will be given an assignment relevant to your studies, which must be completed in groups made up of students from different countries and different academic institutions.

Read more about going abroad.

Further education

Upon successful completion of the Multimedia Design degree, you can progress automatically to complete the 3-semester Bachelor in Web Development at IBA, or use your credits to study further in Denmark or abroad. Notice that the Bachelor in Web Development is only offered in Danish.

  • Ditte Hoffmann Kærslund
    Ditte Hoffmann Kærslund
    Senior Lecturer
  • Laila Nadine Villadsen Kjær
    Laila Nadine Villadsen Kjær
    Senior Lecturer
  • Morten Jul Petersen
    Morten Jul Petersen
    Senior Lecturer
  • Per Toft
    Per Toft
    Programme Manager
Maxim Paladii
- I thought I’d be building on my knowledge about design, but I got so much more - I also learnt about business and communications, and it’s been really great.
Maxim Paladii
Multimedia Design and Communication in 2016-2018

Admission requirements and application procedure

This programme will no longer be available in English from September 2022. Read more information here.

Exchange students can still join the programme in Autumn 2022 semester. Please read more information for Exchange Students here.

If you meet Danish Language requirements you can apply for this programme in Danish. Please read more information here.

Admission requirements

To be eligible for the programme, you must fulfil both general and specific entry requirements.

General entry requirement

You must have finished an education equivalent to a Danish upper secondary education, or relevant vocational education on the same level. English and Mathematics or Business Economics (Virksomhedsøkonomi or Erhvervsøkonomi) must be included.

To find out if your non-Danish entry qualifications fulfil the minimum entry requirements for the programme, you can visit website of the Danish Ministry of Higher Education and Science.

Specific entry requirements

All applicants must have completed and passed the following subjects:

  • Mathematics or Business Economics (Virksomhedsøkonomi or Erhvervsakademi) at a Danish C-level.

The Mathematics C-level is represented by 125 hours*.

The Business Economics (virksomhedsøkonomi or erhvervsøkonomi) C-level is represented by 75 hours*.

  • English at a Danish B-level with a GPA of 3,0 on the Danish scale.

The English B-level is represented by 210 hours*.

In addition, students with foreign upper secondary education/entry qualifications must submit a valid, recognised international English proficiency test. Please read the requirements for English tests and exemptions here.

If your upper secondary school certificate does not contain information on hours of instruction per subject, you can use the Verification Form (must be signed and stamped by your institution).

* Note that the figures are calculated in hours of 60 min during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).:

All applicants eligible for admission to the programme in Quota 2 will have to complete an online admission interview. If the applicant does not show up for the interview, the application will not be considered further.

Non-EU/EAA/Swiss applicants are required to pay an application fee before their application can be processed by IBA. Read more about the application fee.

Financial issues

Tuition fee

Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 75,000 per year (DKK 37,500 per semester).

Students who are exchanged between IBA and other institutions where exchange agreements exist are exempt from paying tuition fees to the IBA. 


Books (approximately DKK 2,000 during the course of two years), and your own notebook PC or MAC which supports 5GHz (802.11a).

Furthermore you need to have the following programmes installed: 

  • Adobe® Creative Suite® 6 Master Collection 
  • Microsoft® Office 2013.


The programme is entitled to the Danish state education support (SU). Read more at www.su.dk

Video: Students working across many different study programmes at the annual ‘International Week’

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The Kickstarter project is an academic project for students who don’t go on a study visit or take part in the International Business Week.

The project involves multimedia designers, e-designers and web developers, working together to ‘kickstart’ a product. Students are divided into groups across the various study programmes, testing their capacities by working alongside students from academic backgrounds other than their own. This lends valuable perspectives regarding their own position within a company’s production cycle.


  • IBA International Admission Office
    IBA International Admission Office
    Recruitment and admission
Eglė Jončaitė - Lithuania
- There is no authority and often you end up talking with your school director, company managers and your employers as a best friend. This simple attitude in a daily life really reduces stress and makes communication easier.
Eglė Jončaitė - Lithuania
Multimedia Design student
Lorenzo Rodriguez
- Think differently and pursue your unusual and crazy ideas.
Lorenzo Rodriguez
Logo competition winner
Studying Multimedia Design
Read Lorenzo's story>>