AP Degree // Study in English

Multimedia Design and Communication

Would you like to be an active player in the mass digitalization taking place across the world?

With a multimedia designer study programme, you will be working across every different aspect of digital development - from ideas and planning to implementation and testing.

The programme has a particular emphasis on digital user interfaces.

You will gain a broad understanding of the entire digital development process, which you can take with you directly into the workplace or use as a solid foundation for further studies.


  • Study start: 24. August 2021 Application deadline is March 15 for EU/EEA and non-EU/EEA students // July 5 for Danish students
  • Admission requirements: Equivalent to a Danish upper secondary education incl. maths and English.
  • Duration: 2 years, 120 ECTS.
  • Tuition: EU/EEA students no tuition fee. Non-EU/EEA students DKK 75,000 per year.
Heidi Lønbæk Nygaard Pedersen
- The teachers are unusually skilled and competent. They do a lot to make sure that we, the learners, take responsibility. And they are very good at listening, on both a professional and a personal level.
Heidi Lønbæk Nygaard Pedersen
Multimedia Design and Communication student 2016 - 2018

About the programme

The multimedia designer course is a 2-year Business Academy study course, consisting of a mandatory core programme, various elective modules, a practical or internship period, and then a final assignment project.

On this programme you will be very involved with the design, programming, and planning of multimedia projects, as well as taking on the theoretical and practical tools used for developing professional design within the field of multimedia.

Structure of the programme

The study programme consists of a mandatory section over semesters 1 and 2, elective modules in semester 3, and a practical or internship period, along with a final thesis assignment, in semester 4.

The programme covers five main areas. As such, you get a chance to stock up your toolbox with everything you need to get ahead in the world of digital media.

  • User interface development: In this module you will work with design and development, with a particular focus on the production of digital interfaces. The subject module is based on a broad range of development methods, so you’ll be prepared for whatever you might encounter in the business world. You learn about the planning, design and production of digital media solutions.
  • User experience: In this module, there is a special emphasis on ways to involve the user in your digital solutions. You learn to understand your user. You also learn about evaluation and road-testing of the user experience, along with how to read and utilize whatever data you might obtain.
  • Content production: The name largely says it all - in this module you work around producing content for digital media platforms. You learn to understand what type of content is relevant for specific kinds of media. You learn about different types of content, and how best to convey your message.
  • Business: Here, you take a closer look at understanding business, data, the existential foundations of companies, and the role of the multimedia designer within the value chain. You gain a deeper understanding about the general structure of a business, and how to find your place within it. And you learn to understand organizational structures and processes.
  • Technology: It is important to always stay updated on the latest technologies, and of course the digital world moves extremely fast. This module is all about understanding and investigating technologies. You will be working with the technologies involved in the production of digital media at this moment. As such, you will be able to seek out new forms of media in the future and quickly get up to speed with them.
Maxim Paladii
- I thought I’d be building on my knowledge about design, but I got so much more - I also learnt about business and communications, and it’s been really great.
Maxim Paladii
Multimedia Design and Communication in 2016-2018

What do you get out of the programme?

With the multimedia design programme, you will be able to self-sufficiently handle all of the various aspects of digital media production. This includes design, planning, realization and project management, along with implementation, administration and maintenance.

Over the course of the programme, you will work cross-discipline with:

  • Communication and presentation, journalism and copywriting
  • Graphic design, aesthetics, 3D animation and audio/video
  • IT systems, data communication, and building websites
  • Project management, concept development, and business understanding
  • Marketing

The teaching on the multimedia design programme is very varied. You will encounter different types of teaching such as classroom teaching, group work, lectures, presentations from relevant people, theme days and project weeks. No two weeks are alike.

You will work with programmes such as Photoshop, Illustrator and InDesign, and will learn developer languages such as HTML, CSS, Javascript and PHP.

What do students think?

For at kunne afspille videoer direkte her på siden, skal du acceptere marketing-cookies.

Du kan ændre dit cookie-samtykke her

Afspil i stedet videoen på YouTube (Åbner videoen på YouTube)

Jobs and career

As a multimedia designer, you have many options. You can work in many different types of companies, where you can handle a broad range of tasks within multimedia production - anything from planning and implementation to administration and maintenance.

You can work with web design, video production, graphic design, programming, or within the film/TV branch. Typically, multimedia designers work across a combination of these areas, and function as experts when it comes to digital communication.

If you’re a qualified multimedia designer, you will be able to hold titles such as project coordinator, web designer, programmer and planner.

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasizing theory as well as practice.

The instruction is based on projects, many of which run in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks which you carry out on the basis of the theory that you have learned.  The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.


On the Multimedia Design and Communication programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a career day at IBA, to which a range of companies are invited, all of them looking for an intern just like you.

Both career advice and internships are to help get you fully prepared for your future career.

Students, companies and IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains some tools and knowledge from the student’s internship within the company. IBA Career has solid experience of securing an internship placement for every student.

International opportunities

As a student on the Multimedia Design and Communication programme at IBA, you can take advantage of a whole range of international opportunities. There is the option of traveling overseas to study for a semester, or to take your internship. Or if you’re not quite prepared for a whole 3-month visit overseas, there are also study trips with your classmates, which last for around a week.

Finally there’s the opportunity to go to one of our partner schools and take part in their International Business Week. There, you will be given an assignment relevant to your studies, which must be completed in groups made up of students from different countries and different academic institutions.

Read more about going abroad.

Video: Students working across many different study programmes at the annual ‘International Week’

For at kunne afspille videoer direkte her på siden, skal du acceptere marketing-cookies.

Du kan ændre dit cookie-samtykke her

Afspil i stedet videoen på YouTube (Åbner videoen på YouTube)

The Kickstarter project is an academic project for students who don’t go on a study visit or take part in the International Business Week.

The project involves multimedia designers, e-designers and web developers, working together to ‘kickstart’ a product. Students are divided into groups across the various study programmes, testing their capacities by working alongside students from academic backgrounds other than their own. This lends valuable perspectives regarding their own position within a company’s production cycle.

Further education

Upon successful completion of the Multimedia Design and Communication degree, you can progress automatically to complete the 3-semester Bachelor in Web Development at IBA, or use your credits to study further in Denmark or abroad. Notice that the Bachelor in Web Development is only offered in Danish.

Admission requirements 

To be accepted to the programme, you must have an education equivalent to a Danish upper secondary education, or relevant vocational education is required. English and Maths must be included.  

For more information about non-Danish entry qualifications, please visit the website of the Danish Ministry of Higher Education and Science


Mathematics C-level is required in order to apply for the AP Degree in Multimedia Design and Communication. The Mathematics C-level is represented by 125 hours during the last three years of upper-secondary school (equivalent to the Danish C-level of a Danish upper-secondary examination).

English language

All applicants must have passed English at a level equivalent to a Danish Upper Secondary education B-level. The English B-level is represented by 210 hours, carried out during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Applicants from EU countries besides English B-level from Upper Secondary level education, must also present one of the following valid recognised international English tests, with a result equivalent to or better than:

  • IELTS Academic: overall score 6.5 (with no less than 5.5 in each component)
  • TOEFL Internet-based: 83
  • Cambridge English Advanced (CAE): grade A, B or C (min score 176)
  • Cambridge English Proficiency (CPE): pass
  • Cambridge English First (FCE): grade A or B (min score 176)
  • Oxford Online Placement Test: CEF B2, minimum 75 in each section (offered by IBA or an approved IBA representative abroad). Test result must be no more than 1 year old at the date of application.
  • International Baccalaureate (from the IB diploma programme): English B HL passed, English B SL (minimum grade 5)

For non-EU applicants we only accept IELTS, TOEFL or Cambridge tests.

Exempted from the requirement of the English test are:

  • Applicants holding Nordic entrance exams (Norway, Sweden, Finland or Iceland). The documentation for these applicants will be assessed according to the standard requirements for Danish applicants.
  • Native English speakers and applicants with a qualifying examination with on-campus tuition in USA, Canada, Australia, New Zealand, UK, or Ireland. The applicant must provide documentation that the programme was taught in English.

Please note that applicants with a qualifying examination from any country other than the above-mentioned (including any African and Asian countries where the language of instruction is English), must submit IELTS, TOEFL or Cambridge test.

How to apply

The Multimedia Design and Communication programme only has a summer intake.

Please note that all applicants must write a letter of motivation.

All students eligible for admission to the programme will have to complete the online admission interview. If the applicant does not show up for the interview, the application will not be considered.

Application fee

All non-EU citizens without a valid Danish permanent residence permit must pay an application fee of 750 DKK.

IBA must receive the application fee before the application deadline; otherwise your application will not be considered.

The application fee will not be deducted in any form; it is not a guarantee of admission, and it is not refundable if the student is not admitted, or if they cancel the application during the process.

Exempted from paying the application fee:

  • Non-EU students who have completed one of IBA’s study programmes and are applying for another
  • Non-EU students with a valid Danish permanent residence permit
  • Applicants with refugee status, who are living in Denmark and who have a permanent residence permit issued in Denmark.

The application fee must be paid online HERE.

Please remember to mention your name on the payment, and to include the receipt of payment along with your signature page to apply@iba.dk.

Motivation letter

Applicants have to write a motivation letter to be accepted to this degree. Its purpose is to give the acceptance committee an impression of the applicant as a person, their level of maturity, and any qualifications related to the Multimedia Design and Communication study programme.

Guidelines for writing the motivation letter:

Here are a few examples of questions you can ask yourself while writing your motivation letter (remember, there are no wrong answers):

  • Why did you choose AP Degree in Multimedia Design and Communication programme?
  • What is your motivation, and why should we accept you to this programme?
  • What are your reasons for choosing this specific programme?
  • What relevant qualifications and experiences do you bring along, and in what ways have these qualifications and experiences influenced your choice of programme?
  • What are your thoughts regarding the AP Degree in Multimedia Design and Communication programme?
  • What are your considerations regarding the structure, content, etc. of this study programme?
  • What kind of information have you gathered about the programme and how?
  • In your opinion, what kinds of personal skills and competences are important in order to complete the AP Degree in Multimedia Design and Communication programme?

Summer intake

All applications must be made online at www.optagelse.dk. Area admission number: 81365.

In order to have the best chance of acceptance on to the chosen study programme, EU/EAA applications should be made no later than March 15 at 12:00 noon (Central European Time) for summer intake. Applications made after that date will be considered subject to course availability.

International (non-EU/EAA) students requiring a visa must apply no later than March 15 at 12:00 noon (Central European Time).

Danish students must apply no later than July 5 at 12:00 noon (Central European Time).

See the admission process in detail.

Applicants without a Danish CPR number

Applicants who do not have a Danish CPR (civil registration number) will be required to provide an e-mail address in order to have their application profile registered. Once this is done, a direct link to the login page will be sent to the e-mail provided. With this login the applicant will be able to start the application process. The system will automatically create a temporary CPR for the applicant. The e-mail address and temporary CPR will be used to identify the applicant both within the application system and by the International Business Academy. Please do not change your e-mail address during the application process.

Applicants must submit the application form and upload all available enclosures on www.optagelse.dk before March 15 at 12:00 noon (Central European Time). Any enclosures not yet available (eg. English test, upper secondary diploma) may be uploaded up to July 5 at 12:00 noon when the application system closes. If you receive your upper secondary diploma after this date, please send to apply@iba.dk.

Signature page (VERY IMPORTANT!)

When the application is submitted, the applicant must use the special print icon to print the “signature page(s)” which contains a unique code.

The applicant must sign and send this signature page(s) to all the programme(s) she/he applies for. Without this signature page we will NOT be able to see, download and consider the application!

Signature pages to International Business Academy must be sent to apply@iba.dk. If the applicant applies via a recruiting agency, the name/stamp of the agency should be visible on the signature page. The signature page must be sent for all priorities.

Here is a complete guide to the application system.

Applicants with Danish CPR number

If the applicant already has a Danish CPR number, she/he must use this to log on to the application system instead of an e-mail address. The applicant will not receive the signature page and will not have to do anything after having submitted the application and enclosures.

You can find a complete guide to the application system (PDF).

Application checklist

Please make sure that you upload the following documents with your application:

  • Transcript of records (last 3-4 years from upper secondary school, copy of original and English translation)
  • Upper secondary diploma (if the applicant hasn’t graduated yet, the diploma can be uploaded/sent later, copy of original and English translation).
  • Documentation for English language skills
  • Letter of motivation
  • References (if available)
  • Copy of valid passport 
  • Verification form

Please do not upload documentation/diplomas that are not required!

All enclosures must be uploaded as soon as possible. The sooner we receive all documents, the sooner we can start considering the application. The application system will automatically inform us of any new uploads so applicants do not need to contact us about this.

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (March 15 for EU/EEA and non-EU students // July 5 for Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of July, after we receive all diplomas/necessary documents.

Financial issues

Tuition fee
Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 75,000 per year (DKK 37,500 per semester).

Students who are exchanged between IBA and other institutions where exchange agreements exist are exempt from paying tuition fees to the IBA. 

Books (approximately DKK 2,000 during the course of two years), and your own notebook PC or MAC which supports 5GHz (802.11a).

Furthermore you need to have the following programmes installed: 

  • Adobe® Creative Suite® 6 Master Collection 
  • Microsoft® Office 2013.

The programme is entitled to the Danish state education support (SU). Read more at www.su.dk


  • Ditte Hoffmann Kærslund
    Ditte Hoffmann Kærslund
  • Hanne Skov Bertelsen
    Hanne Skov Bertelsen
    Senior Lecturer
  • Laila Nadine Villadsen Kjær
    Laila Nadine Villadsen Kjær
  • Morten Jul Petersen
    Morten Jul Petersen
    Senior Lecturer
  • Per Toft
    Per Toft
    Programme Manager
  • Rikke Lind
    Rikke Lind
    Senior Lecturer

Read more:


  • Per Toft
    Per Toft
    Programme Manager
  • Alla Rozova
    Alla Rozova
    International Coordinator – Recruitment, Admission (EU/EEA students) and Confucius Institute
Eglė Jončaitė - Lithuania
- There is no authority and often you end up talking with your school director, company managers and your employers as a best friend. This simple attitude in a daily life really reduces stress and makes communication easier.
Eglė Jončaitė - Lithuania
Multimedia Design and Communication student