Master's degree // Study in English

Master of Business Administration in General Management

This degree is for you if you already have management experience, and would like to further your career in an international context.

With this master’s degree in General Management you learn techniques that will improve your business results and make sure your company takes on a leading position in the market, leaving the competitors behind. 


  • Study start: 03. February 2020 Application deadline: 1. December 2019 for EU Citizen and non-EU Citizen.
  • Admission requirements: Bachelor degree incl. English.
  • Duration: 15 month full-time, 180 CATS
  • Tuition: DKK 95,000

You get a unique opportunity to be part of an international network of current students and alumni.

The MBA is an international education offered by Coventry University, in cooperation with IBA International Business Academy in Kolding. It is a 15-month master’s programme consisting of nine taught modules and a final dissertation.

Negin Zarandi
- I came to Denmark because I wanted to get an international education. I knew that this would be of more value to me than a qualification from my homeland - partly because the level is generally higher here; and partly because the fact that you have studied in the English language awards you some extra points.
Negin Zarandi
Studied Masters of Business Administration in General Management
Read Negins story here >>

What you learn

The programme has a strong focus on strategic management issues, in combination with an in-depth exploration of functional organisational areas. You learn about the many external factors that influence a business’s success, ability to compete, and position in the market.

You acquire a number of very effective tools, and you learn about parameters such as strategy at a corporate and business level, economics, management, marketing and human resource management, which are important for your company’s international success.

All classes are taught in English.

At IBA Kolding, we combine theory with practice. Learning and teaching includes practical assignments, group work and case studies, with challenges from real businesses. Classroom lectures are a combination of blended learning, company visits, and other activities including business competitions and special events, and the more you can bring in your own experiences, the more varied and interesting the education.

Career opportunities

As an MBA graduate, you can typically enter senior management roles or build a career in consulting, marketing, finance and human resource management. 

Why Coventry?

Top 5 reasons to study with Coventry University

1) Ranked No.15 UK University - Guardian University Guide 2020

2) Top 15 UK university 5 years running - Guardian University Guide 2016-2020

3) 5 QS Stars Rated for Excellence - QS Stars University Ratings 2020

4) Highest ranking modern university in England 2013-2019 - Guardian University Guide

5) Earn an English language-taught degree, accredited by a top UK University without the expense of overseas tuition fees.

Structure of the programme

Semester 1.

  • KOLM04MKT Principles of Marketing 15 CATS
  • KOLM34BSS Strategic Analysis 15 CATS
  • KOLM11HRM Human Resource Management 15 CATS
  • KOLM03EFA Economic Environment of Business 15 CATS

Semester 2.

  • KOLM05EFA Financial Statement Analysis and Decision Making 15 CATS
  • KOLM41BSS Innovation Management 15 CATS
  • KOLM42BSS Management Consulting 15 CATS
  • KOLM33BSS Principles of Strategic Leadership 15 CATS

Dissertation Stage

  • KOLM43BSS The Postgraduate Research Project: Dissertation Route 60 CATS

Total Degree Credits 180 CATS

We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated, please contact us for the latest information.

Download student handbook (PDF)

Admission requirements

You must normally have successfully completed a degree in a relevant subject area at undergraduate level (bachelor or equivalent). For this study programme, you should have minimum two years of relevant management experience.

Students who are not from Denmark must present a recognised international English test, with a result equivalent to or better than:

  • IELTS: 6.5
  • TOEFL Paper: 550
  • TOEFL Computer: 213
  • TOEFL Internet-based: 79 (minimum 19 in all sections)
  • Cambridge test: CAE A, B or C
  • Oxford Online Placement test: B2 (min. 70 in each part)
  • PTE 58 + (authorized test only)

How to apply

When applying for this programme, you need to fill in the application form here.

For winter intake the application deadline is 1. December for EU Citizen and non-EU Citizen.

For summer intake the application deadline is 1. July for EU Citizen and non-EU Citizen.

Study start is February 3, 2020.

If you have any questions regarding admission and your application, please contact Peter Lei at +45 26 20 09 69, or

Application fee

As from the summer intake 2017, all non-EU citizens without a Danish permanent residence permit must pay an application fee of 750 DKK. IBA must receive the application fee before the application deadline, otherwise your application will not be evaluated. The application fee will not be deducted in any form, it is not a guarantee for admission and it is not refundable if the student is not admitted. 

The application fee for Spring intake must be paid online HERE.

The application fee for Autumn intake must be paid online HERE.

Please send the payment receipt along with your signature page/application to

Tuition fee

The tuition fee for the MBA programme is DKK 95,000, if you pay the total amount up front. If you wish to pay annually, you can do so. Then the first year costs DKK 75,000 and the second DKK 35,000.

The fees include all teaching and exams, learning support and administrative costs. Books are not included. MBA students admitted to the study programme are required to purchase the recommended book package before or upon arrival to IBA.


  • Finn Sander
    Finn Sander
    Senior Lecturer
  • Jens Jørgen Nielsen
    Jens Jørgen Nielsen
    Senior Lecturer
  • Lucy Caroline Gabrielsen
    Lucy Caroline Gabrielsen
    Senior Lecturer
  • Mahdokht Sedaghat
    Mahdokht Sedaghat
  • Peter Waring Lei
    Peter Waring Lei
    Programme Manager
  • Albert Garland Elam
    Albert Garland Elam
    Senior Lecturer/Assistant Professor
  • Jakob Biering
    Jakob Biering
    Teaches Strategic Human Ressource Management and Principles of Stragegic Leadership


  • Peter Waring Lei
    Peter Waring Lei
    Programme Manager
  • Franziska Feigl
    Franziska Feigl
    Programme Administrator
  • Alla Rozova
    Alla Rozova
    International Coordinator – Recruitment, Admission (EU/EEA students) and Confucius Institute
Manmeet Kaur
- At IBA, there are highly qualified and professionally competent educators. They offer more than just theoretical knowledge and are very focussed on learning by doing.
Manmeet Kaur
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