European Executive MBA (E-MBA) Marketing Management
Success in markets typified by increasing globalization and competitive intensity is dependent upon an organization’s capacity to acquire, develop, and utilize marketing skills. This module provides an understanding of the fundamental marketing theories, models and concepts. It emphasizes a customer focus, develops an appreciation of the strategic marketing issues and the application of marketing tools and techniques.
- The module is a part of the master degree European Executive MBA (E-MBA)
Keld HvamAcademic Advisor and DeveloperTel.: +45 25 28 46 00