AP Degree // Study in English

Marketing Management

This degree covers the areas of marketing, sales, management, communication and economics, and how they interrelate in a business.

You get a thoroughgoing knowledge about the various factors affecting sales, and you get an understanding of how to create the best conditions in a business, with customers and suppliers, as well as internally.

You will learn to understand challenges and tasks regarding customers, sales and marketing, and you will be able to manage your own assignments very quickly when you get a job. 

Marketing Management is a 2-year AP degree, which includes mandatory subjects, an area of specialization, a 3-month internship and a final project.


  • Study start: 24. August 2021 Application deadline: 15 March 2021 at 12:00 CET for Quota 2 applicants // 5 July 2021 at 12:00 CET for Quota 1 applicants
    Study start: 24. January 2022 Application deadline: 15 October 2021 at 12:00 CET for non-EU citizens // 1 December 2021 at 12:00 CET for EU/EEA/Swiss citizens
  • Admission requirements: Education equivalent to a Danish upper secondary education incl. English and Mathematics or Business Economics at a certain level.
  • Duration: 2 years, 120 ECTS (NQF/EQF Level 5)
  • Tuition: EU/EAA/Swiss citizens – no tuition fees Non-EU/EAA citizens – DKK 68,000/year

Mode of study: Full-time, on campus

Language of instruction: English


Study AP Marketing Management at IBA

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What you learn

You learn to plan marketing and sales, enabling you to contribute to the company’s general and international strategy. We also focus on the importance of involving other departments in the company, as well as taking into consideration the world around you, along with legislation, in order to make the best marketing decisions.

At IBA International Business Academy we combine theory with practice. Learning and teaching includes practical assignments, group work, and case studies, with challenges from real businesses. Classroom lectures are a combination of blended learning, company visits, and other activities, including business competitions and special events.

Structure of the programme

Semester 1:
Marketing - 11 ECTS
Statistics - 2 ECTS
Economy - 6 ECTS
Organisation/Supply Chain Management - 8 ECTS
Business Law - 3 ECTS

Semester 2:
Marketing - 8 ECTS
Economy - 9 ECTS
Sales - 4 ECTS
Market Communication - 5 ECTS
Organisation - 2 ECTS
Business Law - 2 ECTS

Semester 3:
Marketing - 3 ECTS
Market Communication - 2 ECTS
Economy - 5 ECTS
Electives - 20 ECTS

Semester 4:
Internship - 15 ECTS
Thesis - 15 ECTS

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to build a thriving social life with your fellow students. You will experience teaching approaches emphasizing theory as well as practice.

Instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and also to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned.  The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.


During semester 3, you will choose a larger elective package, giving you the opportunity to specialize within an area that you find inspiring – and that will prove useful in shaping your career.

The electives (of 2 or 3 subjects) provides you with additional tools, within a range of areas which are of particular interest to companies.

Amongst others you’ll find Digital Marketing, a module we develop in close collaboration with our Continuing Professional Development department (‘Kursusafdelingen’), which is a leading provider of education within that field. You can also choose subjects centring for example on Sales, Communication or Innovation. With these elective subjects you get the opportunity to work on projects and exercises similar to those actually encountered in the business world. You will form teams, each of which is then responsible for overseeing its own projects and exercises, and for coming up with appropriate recommendations and advice.

At the moment you can among others chose (on 3rd semester):

  • Digital Marketing
  • Innovation
  • Sales
  • Consumer Behaviour
  • Statistics/Economics (admission package for university degrees).

​Please note that some electives can have changed when you begin your 3rd semester.

Career opportunities

As a marketing manager, you are able to get a wide range of jobs within marketing, sales and communications, in Danish as well as international companies. For example, you can get employment as a marketing assistant, export assistant or purchaser.

You can be responsible for sales and customers, or work with communications. In the longer term, you can become head of a marketing department, or a product or key account manager.  


On the Marketing Management programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the business world.

Students, companies and IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains something positive from the student’s internship within the company. IBA Career has solid experience of securing an internship placement for every student.

International opportunities

When studying Marketing Management, you have various options for gaining additional international experience. You can study abroad for a semester. We have many partner schools to choose from, or you can find your own.

Furthermore, there is a wide range of short-term international opportunities, providing the possibility for students to strengthen their ability to work within a multicultural environment, broaden their international network, and develop skills related to the studies, such as study visits, international marketing and business weeks.

Read more about going abroad.

Further education

On successful completion of the Marketing Management degree, you have the opportunity to apply to the 3-semester top-up Bachelor in International Sales and Marketing (full time) or Bachelor in International Business (e-learning) or the 1 year top-up BA (Honours) in International Business at IBA, or use your credits to study further in Denmark or abroad. It is also possible to enter the job market and return later to acquire new skills.

  • Allan Fledelius
    Allan Fledelius
    Senior Lecturer
  • Gitte Reeckmann Larsen
    Gitte Reeckmann Larsen
    Senior Lecturer
  • Inga Beckmann
    Inga Beckmann
    Senior Lecturer
  • Ivan Hassinggaard
    Ivan Hassinggaard
    Senior Lecturer
  • Line Ottosen
    Line Ottosen
    Senior Lecturer
  • Nikolaj Svensson
    Nikolaj Svensson
  • Ole Mehlsen
    Ole Mehlsen
    Senior Lecturer
  • René Jensen
    René Jensen
    Senior Lecturer
  • Stefan Eberle
    Stefan Eberle
    Senior Lecturer
Darius Muresan - Romania
- My favorite thing about studying in Denmark at IBA is the practical approach towards studies. I see things differently now in a more open-minded way and everything that I learned at IBA will help me one day in my future career.
Darius Muresan - Romania
Marketing Management student

Admission requirements and application procedure

You can apply for AP Marketing Management for both summer and winter intake.

If you have questions in connection with admission, you can contact our Admissions Office via email apply@iba.dk.

All applicants eligible for admission to the programme in Quota 2 will have to complete an online admission interview. If the applicant does not show up for the interview, the application will not be considered further.

Non-EU/EAA/Swiss applicants are required to pay an application fee before their application can be processed by IBA. Read more about the application fee.

Admission requirements

To be eligible for the programme, you must fulfil both general and specific entry requirements.

General entry requirements

You must have finished an education equivalent to a Danish upper secondary education, or relevant vocational education on the same level. English and Mathematics or Business Economics (virksomhedsøkonomi) must be included.

To find out if your non-Danish entry qualifications fulfil the minimum entry requirements for the programme, you can visit website of the Danish Ministry of Higher Education and Science.

Specific entry requirements

All applicants must have completed and passed the following subjects:

  • Mathematics or Business Economics (Virksomhedsøkonomi) at a Danish B-level.

The Mathematics B-level is represented by 250 hours*.

The Business Economics (Virksomhedsøkonomi) B-level is represented by 210 hours*.

  • English at a Danish B-level with a GPA of 3,0 on the Danish scale.

The English B-level is represented by 210 hours*.

In addition, students with foreign upper secondary education/entry qualifications must submit a valid, recognised international English proficiency test. Please read the requirements for English tests and exemptions here.

If your upper secondary school certificate does not contain information on hours of instruction per subject, you can use the Verification Form (must be signed and stamped by your institution).

* Note that the figures are calculated in hours of 60 min during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Application Procedure - Summer intake

All applications must be made online* through www.optagelse.dk.  Applications open on 1 February every year. You must use this area admission number when making your application: 79265.

The admission process and application deadlines differ depends on which Quota your application falls under.

*Please note that we cannot accept applications or any documentation containing personal information via e-mail.

Quota 1

You have to apply via Quota 1 if you have obtained a Danish qualifying examination, which includes HHX, STX, HTX, HF or EUX.  You must also fulfill abovementioned specific requirements for the programme.

  • Your application is assessed based on the GPA of your first obtained qualifying examination.
  • If there are more applicants than there are available study places, we will admit them with the GPA.

The application deadline for Quota 1 is July 5th at 12:00 CET.

Please note that if you want your application to be assessed on something other than just the GPA you must follow the application procedure and the deadline for Quota 2.

Quota 2

Applicants with the following qualifications must apply before March 15th, 12:00 CET:

  • Applicants with foreign upper secondary education/entry qualifications including an International Baccalaureate (IB) diploma or other international upper secondary education.
  • Applicants with vocational education or several HF single subjects.
  • Applicants who have received/want to apply for dispensation from the requirement for an entry qualification.
  • Applicants with Danish upper secondary education/entry qualifications wishing to apply via Quota 2 and have their application assessed on something other than just their GPA.

Criteria for assessing Quota 2 applications:

  • Relevant work experience, incl. internships and compulsory military service (max. 12 months)
  • Relevant supplementary training/courses
  • Other activities, such as attending a Danish Folkeskolen (folk high school), stays abroad.

Abovementioned applicants will also be considered in Quota 1 if their GPA can be converted to the Danish 7-point scale. You can check whether your application will be considered in both Quotas here (in Danish).

Applicants without a Danish CPR number

Applicants who do not have a Danish CPR (Civil Registration Number) will be required to provide an e-mail address to have their application profile registered. Once this is done, a direct link to the login page will be sent to the provided e-mail. With this login the applicant will be able to start the application process. The system will automatically create a temporary CPR for the applicant. The e-mail address and temporary CPR will be used to identify the applicant the application system. Please do not change your e-mail address during the application process.

Applicants must submit the application form and upload all available enclosures on www.optagelse.dk before March 15 at 12:00 noon CET. Any enclosures not yet available (e.g., English test, upper secondary diploma etc.) may be uploaded up to July 5 at 12:00 noon when the application system closes. If you receive your upper secondary diploma after this date, please send it to apply@iba.dk.

Signature page (VERY IMPORTANT!)

When the application is submitted, the applicant must use the special print icon to print the “Signature page(s)” which contains a unique code “Application ID”.

Signature pages must be sent to apply@iba.dk. If the applicant applies via a recruiting agency, the name/stamp of the agency should be visible on the signature page.

It is your responsibility to ensure that the signature page reaches IBA Admission Office before the application deadline. Please note that you must send a signature page for each education programme for all priorities. Without this signature page we will NOT be able to see, download and consider the application!

How to fill in the application via optagelse.dk.

Applicants with a Danish CPR number

If the applicant already has a valid Danish CPR number, she/he must use this to log in to the application system instead of an e-mail address. The applicant will not receive the signature page and do not have to notify IBA after having submitted the application and enclosures.

Application procedure - Winter intake

When applying for the winter intake, you need to fill in the application form online here and upload all necessary documents to the system*.

*Please note that we cannot accept applications or any documentation containing personal information via e-mail.

All documentation must be attached to your application by the application deadline:

Non-EU/EEA/Swiss students must apply no later than October 1st, 12:00 CET.

EU/EEA/Swiss students must apply no later than December 1st,12:00 CET.

Necessary documentation - Application checklist

You must attach documentation to support the information mentioned in your application.

All relevant documentation must be attached to your application by the application deadline.

Mandatory documentation:

  • Upper Secondary School Diploma (Copy of original and translation)
  • Transcripts of records (last 3-4 years from the upper secondary school, copy of original and translation)
  • Documentation for English language skills – see here which English test Certificates we accept.
  • Copy of valid passport/national ID.
  • Letter of motivation (max.2 A4 pages)
  • Verification form must be signed and stamped by the educational institution. This document should be used if your upper secondary school certificate or transcripts of records do not contain information on hours of instruction per subject.

Optional documentation:

If you want to make your application more competitive and to be assessed on additional qualifications, you can provide the following documentation:

  • Other relevant educational activity (higher education, relevant supplementary training/courses
  • Relevant work experience, incl. internships and compulsory military service (max. 12 months)
  • Voluntary unpaid work
  • Other activities, such as attending a Danish Folkeskolen (folk high school), stays abroad.

Financial issues

Tuition fee

Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 68,000 per year (DKK 34,000 per semester).

Students who are exchanged between IBA and other institutions where bilateral exchange agreements exist are exempt from paying study fees to IBA.


The programme is entitled to the Danish state education support (SU). Read more at www.su.dk

Read more:


  • IBA International Admission Office
    IBA International Admission Office
    Recruitment and admission