AP Degree // Study in English

Marketing Management

This degree covers the areas of marketing, sales, management, communication and economics, and how they interrelate in a business.

You get a thoroughgoing knowledge about the various factors affecting sales, and you get an understanding of how to create the best conditions in a business, with customers and suppliers, as well as internally.

You will learn to understand challenges and tasks regarding customers, sales and marketing, and you will be able to manage your own assignments very quickly when you get a job. 

Marketing Management is a 2-year AP degree, which includes mandatory subjects, an area of specialization, a 3-month internship and a final project.


  • Study start: 28. January 2021 Application deadline: We still have available study places
    Study start: 24. August 2021 Application deadline is March 15 for EU/EEA and non-EU/EEA students // July 5 for Danish students
  • Admission requirements: Equivalent to a Danish upper secondary education incl. maths and English.
  • Duration: 2 years, 120 ECTS.
  • Tuition: EU/EEA students no tuition fee. Non-EU/EEA students DKK 68,000 per year.
NIBS-teamet 2017-2018
- It feels like we are learning the equivalent of an entire semester over just four competition days, says Max.
NIBS-teamet 2017-2018
From left - back row: Madeline Le Saux (Maddy), and Alla Rozova. Front row: Didde Skødt Falk (holding the team mascot), Maximilien Jacquemin (Max), Albert Garland Elam (lecturer), and Jon Ording Haug (lecturer).
Learn more about the 2017-2018 NIBS team >>

What you learn

You learn to plan marketing and sales, enabling you to contribute to the company’s general and international strategy. We also focus on the importance of involving other departments in the company, as well as taking into consideration the world around you, along with legislation, in order to make the best marketing decisions.

At IBA International Business Academy we combine theory with practice. Learning and teaching includes practical assignments, group work, and case studies, with challenges from real businesses. Classroom lectures are a combination of blended learning, company visits, and other activities, including business competitions and special events.

Career opportunities

As a marketing manager, you are able to get a wide range of jobs within marketing, sales and communications, in Danish as well as international companies. For example, you can get employment as a marketing assistant, export assistant or purchaser.

You can be responsible for sales and customers, or work with communications. In the longer term, you can become head of a marketing department, or a product or key account manager.  

Darius Muresan - Romania
- My favorite thing about studying in Denmark at IBA is the practical approach towards studies. I see things differently now in a more open-minded way and everything that I learned at IBA will help me one day in my future career.
Darius Muresan - Romania
Marketing Management student

Structure of the programme

Semester 1:
Marketing - 11 ECTS
Statistics - 2 ECTS
Economy - 6 ECTS
Organisation/Supply Chain Management - 8 ECTS
Business Law - 3 ECTS

Semester 2:
Marketing - 8 ECTS
Economy - 9 ECTS
Sales - 4 ECTS
Market Communication - 5 ECTS
Organisation - 2 ECTS
Business Law - 2 ECTS

Semester 3:
Marketing - 3 ECTS
Market Communication - 2 ECTS
Economy - 5 ECTS
Electives - 20 ECTS

Semester 4:
Internship - 15 ECTS
Thesis - 15 ECTS

Download curriculum 2019 - 2021 (PDF)


During semester 3, you will choose a larger elective package, giving you the opportunity to specialize within an area that you find inspiring – and that will prove useful in shaping your career.

The electives (of 3 or 4 subjects) provides you with additional tools, within a range of areas which are of particular interest to companies.

Amongst others you’ll find Digital Marketing, a module we develop in close collaboration with our Continuing Professional Development department (‘Kursusafdelingen’), which is a leading provider of education within that field. You can also choose subjects centring for example on Sales, Communication or Innovation. With these elective subjects you get the opportunity to work on projects and exercises similar to those actually encountered in the business world. You will form teams, each of which is then responsible for overseeing its own projects and exercises, and for coming up with appropriate recommendations and advice.

At the moment you can among others chose (on 3rd semester):

  • Digital Marketing
  • Innovation
  • Sales
  • Consumer Behaviour
  • Statistics/Economics (admission package for university degrees).

​Please note that some electives can have changed when you begin your 3rd semester.

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to build a thriving social life with your fellow students. You will experience teaching approaches emphasizing theory as well as practice.

Instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and also to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned.  The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.


On the Marketing Management programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the business world.

Students, companies and IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains something positive from the student’s internship within the company. IBA Career has solid experience of securing an internship placement for every student.

International opportunities

When studying Marketing Management, you have various options for gaining additional international experience. You can study abroad for a semester. We have many partner schools to choose from, or you can find your own.

Furthermore, there is a wide range of short-term international opportunities, providing the possibility for students to strengthen their ability to work within a multicultural environment, broaden their international network, and develop skills related to the studies, such as study visits, international marketing and business weeks.

Read more about going abroad.

Further education

On successful completion of the Marketing Management degree, you have the opportunity to apply to the 3-semester top-up Bachelor in International Sales and Marketing (full time) or Bachelor in International Business (e-learning) or the 1 year top-up BA (Honours) in International Business at IBA, or use your credits to study further in Denmark or abroad. It is also possible to enter the job market and return later to acquire new skills.

Admission requirements

To be accepted to the programme, you must have an education equivalent to a Danish upper secondary education, or relevant vocational education is required. English and mathematics must be included.  

For more information about non-Danish entry qualifications, please visit the website of the Danish Ministry of Higher Education and Science.

Mathematics or Business Economics

Mathematics B-level or Business Economics B-level is required in order to apply for the AP Degree in Marketing Management.

The Mathematics B-level is represented by 250 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

The Business Economics B-level is represented by 225 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

English language

All applicants must have passed English at a level equivalent to a Danish Upper Secondary education B-level. The English B-level is represented by 210 hours, carried out during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Applicants from EU countries besides English B-level from Upper Secondary level education, must also present one of the following valid recognised international English tests, with a result equivalent to or better than:

  • IELTS Academic: overall score 6.5 (with no less than 5.5 in each component)
  • TOEFL Internet-based: 83
  • Cambridge English Advanced (CAE): grade A, B or C (min. score 176)
  • Cambridge English Proficiency (CPE): pass 
  • Cambridge English First (FCE): grade A or B (min score 176)
  • Oxford Online Placement Test: CEF B2, minimum 75 in each section (offered by IBA or an approved IBA representative abroad). Test result must be no more than 1 year old at the date of application.
  • International Baccalaureate (from the IB diploma programme): English B HL passed, English B SL (minimum grade 5)

For non-EU applicants we only accept IELTS, TOEFL or Cambridge tests.

Exempted from the requirement of the English test are:

  • Applicants holding Nordic entrance exams (Norway, Sweden, Finland or Iceland). The documentation for these applicants will be assessed according to the standard requirements for Danish applicants.
  • Native English speakers and applicants with a qualifying examination with on-campus tuition in USA, Canada, Australia, New Zealand, UK, or Ireland. The applicant must provide documentation that the programme was taught in English.

Please note that applicants with a qualifying examination from any country other than the above-mentioned (including any African and Asian countries where the language of instruction is English), must submit IELTS, TOEFL or Cambridge test.

How to apply

We still have available study places for spring intake for this programme.

The Marketing Management programme has both autumn and spring intake.

Please note that all applicants must write a motivation letter. 

All students eligible for admission to the programme will have to complete the online admission interview. If the applicant does not show up for the interview, the application will not be considered.

Application fee

All non-EU citizens without a valid Danish permanent residence permit must pay an application fee of 750 DKK.

IBA must receive the application fee before the application deadline; otherwise your application will not be considered.

The application fee will not be deducted in any form; it is not a guarantee of admission, and it is not refundable if the student is not admitted, or if they cancel the application during the process.

Exempted from paying the application fee:

  • Non-EU students who have completed one of IBA’s study programmes and are applying for another
  • Non-EU students with a valid Danish permanent residence permit
  • Applicants with refugee status, who are living in Denmark and who have a permanent residence permit issued in Denmark.

The application fee for Spring intake must be paid online HERE.

The application fee for Autumn intake must be paid online HERE.

Please remember to mention your name on the payment, and to include the receipt of payment along with your signature page to apply@iba.dk.         

Autumn intake

All applications must be made online at www.optagelse.dk. Area admission number: 79265.

In order to have the best chance of acceptance on to the chosen study programme, EU/EAA applications should be made no later than March 15 at 12:00 noon (Central European Time) for autumn intake. Applications made after that date will be considered subject to course availability.

International (non-EU/EAA) students requiring a visa must apply no later than March 15 at 12:00 noon (Central European Time).

Danish students must apply no later than July 5 at 12:00 noon (Central European Time).

Study start: End of August.

See the admission process in detail.

Applicants without a Danish CPR number

Applicants who do not have a Danish CPR (civil registration number) will be required to provide an e-mail address in order to have their application profile registered. Once this is done, a direct link to the login page will be sent to the e-mail provided. With this login the applicant will be able to start the application process. The system will automatically create a temporary CPR for the applicant. The e-mail address and temporary CPR will be used to identify the applicant both within the application system and by the International Business Academy. Please do not change your e-mail address during the application process.

Applicants must submit the application form and upload all available enclosures on www.optagelse.dk before March 22 at 12:00 noon (Central European Time). Any enclosures not yet available (eg. English test, upper secondary diploma) may be uploaded up to July 5 at 12:00 noon when the application system closes. If you receive your upper secondary diploma after this date, please send to apply@iba.dk.

Signature page (VERY IMPORTANT!)

When the application is submitted, the applicant must use the special print icon to print the “signature page(s)” which contains a unique code.

The applicant must sign and send this signature page(s) to all the programme(s) she/he applies for. Without this signature page we will NOT be able to see, download and consider the application!

Signature pages to International Business Academy must be sent to apply@iba.dk. If the applicant applies via a recruiting agency, the name/stamp of the agency should be visible on the signature page. The signature page must be sent for all priorities.

Here is a complete guide to the application system.

Applicants with Danish CPR number

If the applicant already has a Danish CPR number, she/he must use this to log on to the application system instead of an e-mail address. The applicant will not receive the signature page and will not have to do anything after having submitted the application and enclosures.

You can find a complete guide to the application system (PDF).

Application checklist

Please make sure that you upload the following documents with your application:

  • Transcript of records (last 3-4 years from upper secondary school, copy of original and English translation)
  • Upper secondary diploma (if the applicant hasn’t graduated yet, the diploma can be uploaded/sent later, copy of original and English translation).
  • Documentation for English language skills
  • Letter of motivation
  • References (if available)
  • Copy of valid passport
  • Verification form

Please do not upload documentation/diplomas that are not required!

All enclosures must be uploaded as soon as possible. The sooner we receive all documents, the sooner we can start considering the application. The application system will automatically inform us of any new uploads so applicants do not need to contact us about this.

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (March 22 for EU/EEA and non-EU students // July 5 for Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of July, after we receive all diplomas/necessary documents.

Spring intake

When applying for the spring intake, you need to fill in the application form here and upload all necessary documents to the system.

All attachments to your application must be submitted no later than the application deadline.

Non-EU students must apply no later than October 1st by 12:00 CET.

EU/EEA students must apply no later than December 1st by 12:00 CET.

Study start: Late January 2021.

Application checklist

Please make sure that you upload the following documents with your application:

  • Transcript of records (last 3-4 years from upper secondary school, copy of original and English translation)
  • Upper secondary diploma (if the applicant hasn’t graduated yet, the diploma can be uploaded/sent later, copy of original and English translation).
  • Documentation for English language skills
  • Letter of motivation
  • References (if available)
  • Copy of valid passport 
  • Verification form 

Please do not send documentation/diplomas that are not required! 

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (October 1 for non-EU students // December 1 for EU/EEA and Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of December, after we receive all diplomas/necessary documents.

Financial issues

Tuition fee
Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 68,000 per year (DKK 34,000 per semester).

Students who are exchanged between IBA and other institutions where bilateral exchange agreements exist are exempt from paying study fees to IBA.

The programme is entitled to the Danish state education support (SU). Read more at www.su.dk


  • Allan Fledelius
    Allan Fledelius
    Senior Lecturer
  • Gitte Reeckmann Larsen
    Gitte Reeckmann Larsen
    Senior Lecturer
  • Inga Beckmann
    Inga Beckmann
    Senior Lecturer
  • Ivan Hassinggaard
    Ivan Hassinggaard
    Senior Lecturer
  • Line Ottosen
    Line Ottosen
    Senior Lecturer
  • Nikolaj Svensson
    Nikolaj Svensson
  • Ole Mehlsen
    Ole Mehlsen
    Senior Lecturer
  • René Jensen
    René Jensen
    Senior Lecturer
  • Stefan Eberle
    Stefan Eberle
    Senior Lecturer

Read more:


  • Alla Rozova
    Alla Rozova
    International Coordinator – Recruitment, Admission (EU/EEA students) and Confucius Institute