International Multimedia/ICT Week at IBA:

Sustainability and Green UX in Multimedia and IT

Project Title: Sustainability and Green UX in Multimedia and IT

Case Project: Students participating in the ‘Sustainability and Green UX in Multimedia and IT’ International Week, at IBA Kolding, will engage in a project centred around the following topic: Prototyping Sustainable Digital Experiences for Green Innovations.

Practical information

  • Location: International Business Academy, Havneparken 1, 6000 Kolding, Denmark.
  • Dates: 18 – 22 March 2024 (arrival on Sunday, 17th of March
  • Registration deadline: 15th January 2024. You can register here.
  • Contact: If you have any questions, please write to us at

Project Description

In this project, students will delve into the world of sustainable user experience (UX) design and prototyping for green innovations. The project will centre around a Danish eco-friendly technology company, aiming to expand its global footprint by creating digital products that promote sustainability and environmental consciousness.

The key challenge is to design and prototype digital experiences that not only align with the Sustainable Development Goals (SDGs), but also resonate with a global audience, while showcasing green practices.

Can a Danish technology company effectively utilize sustainable UX principles in its digital products and prototypes, to enter global markets, contribute to SDGs, and achieve commercial success?

Students will work on designing sustainable user experiences, incorporating eco-friendly features, and creating prototypes of digital products for the selected company. Additionally, they will conduct an analysis of target international markets, evaluating consumer preferences, eco-consciousness, and technological adoption.

Objective, and analytical output

The company's leadership seeks your insights into the potential impact of sustainable UX design and prototyping on its ability to create green digital products, contribute to SDGs, and succeed in international markets. They also require an assessment of key market factors influencing the decision to implement green UX in their digital products.

Learning Outcomes and Competencies Obtained from this Project

• Proficiency in sustainable UX design principles and their integration into digital product prototyping.

• Understanding the significance of assessing consumer preferences, eco-consciousness, and market dynamics, when creating green digital products for international markets.

• Expertise in prototyping sustainable digital experiences, including usability testing and user feedback.

• Enhanced communication and presentation skills.

• Cross-disciplinary collaboration and cultural awareness.

Practical information

Location: International Business Academy, Havneparken 1, 6000 Kolding, Denmark

Dates:18 – 22 March 2024 (arrival on Sunday, 17th of March)

Registration deadline: 15th January 2024 (You can register here // QR code)


Price: 290€ (Buy your ticket here)

Included in the price:

  • Accommodation (5 nights, Sunday to Friday)
  • Breakfast (x 5, Monday to Friday)
  • Lunch (x 5, Monday to Friday)
  • Dinner (x 2, Monday & Thursday)

Participants are kindly requested to bring traditional snacks/sweets/candy from their home country, for the ‘International Food Tasting’ that is included in participants’ presentations of their school and country.


Billund Airport (BLL) is the closest airport to Kolding. There is a direct bus from the airport to Kolding (no. 166), but please note that bus transportation is not very frequent in the evening.

Copenhagen Airport (CPH) is about 2.5 hours away from Kolding, with frequent train and travel times.

You can use RejsePlanen to plan your journey/buy tickets, if you are using public transportation.


Kolding Hotel Apartments

Kedelsmedgangen 2,

DK-6000 Kolding, Denmark

The rooms are pre-booked for participants of the international week. Students will be divided into apartments by gender, and each apartment has the capacity for six students (two in each bedroom), with a shared kitchen and bathroom. The accommodation is in downtown Kolding, around 1.5 km away from IBA (7-10 minutes’ walk).


If you have any questions, please write to us at