International Business Week at IBA:

International economic perspectives on choices of SDG strategies

Project Title: International economic perspectives on choices of SDG strategies.

Case project: Participating students at the International Business Week at IBA, will work on a project based around the following topic:

Practical information

  • Location: International Business Academy, Havneparken 1, 6000 Kolding, Denmark.
  • Dates: 18 – 22 March 2024 (arrival on Sunday, 17th of March)
  • Registration deadline: 15th January 2024. You can register here.
  • Contact: If you have any questions, please write to us at

Project description

The content of the project will relate to a Danish beer brewery, which aims to increase its global market share through one of its special brands by entering the Chinese market - while still maintaining its contribution towards the Sustainable Development Goals (SDGs).

Given that the global beer market is rather competitive, will it be possible for a Danish brewing company to act sustainably when entering an overseas market, while also achieving an acceptable return on investment?

The participating students will work with the SDG goals, while developing ideas around the brewery company´s SDG strategies. Additionally, students will conduct a business cycle analysis of the Chinese economy, to clarify whether entering the Chinese market would be a profitable business decision - or not!

Objective, and analytical output

The executive board of the brewery would like to hear your reflections regarding the possible impact on the company’s ability to work towards meeting the SDGs, when entering the Chinese market; as well as your assessment of various crucial macroeconomic variables relating to market development, which will inform the business decision for entering the Chinese market.

Learning outcomes and competencies obtained from this project

  • Knowledge of Sustainable Development Goals, and their possible impact on company strategies.
  • Knowledge of the importance of assessing various macroeconomic variables in relation to market development, which will inform the business decision for entering a new market.
  • Knowledge around assessing the consequences of buying/acquiring production facilities abroad, with regard to sensitivity analysis/calculation of preliminary assumptions, in relation to turnover, various costs, etc.
  • Increased communication and presentation skills.
  • Knowledge and skills for working together across educational backgrounds and cultures.
Practical information

Location: International Business Academy, Havneparken 1, 6000 Kolding, Denmark

Dates:18 – 22 March 2024 (arrival on Sunday, 17th of March)

Registration deadline: 15th January 2024 (You can register here // QR code)



Price: 290€ (Buy your ticket here)

Included in the price:

  • Accommodation (5 nights, Sunday to Friday)
  • Breakfast (x 5, Monday to Friday)
  • Lunch (x 5, Monday to Friday)
  • Dinner (x 2, Monday & Thursday)

Participants are kindly requested to bring traditional snacks/sweets/candy from their home country, for the ‘International Food Tasting’ that is included in participants’ presentations of their school and country.


Billund Airport (BLL) is the closest airport to Kolding. There is a direct bus from the airport to Kolding (no. 166), but please note that bus transportation is not very frequent in the evening.

Copenhagen Airport (CPH) is about 2.5 hours away from Kolding, with frequent train and travel times.

You can use RejsePlanen to plan your journey/buy tickets, if you are using public transportation.


Kolding Hotel Apartments

Kedelsmedgangen 2,

DK-6000 Kolding, Denmark

The rooms are pre-booked for participants of the international week. Students will be divided into apartments by gender, and each apartment has the capacity for six students (two in each bedroom), with a shared kitchen and bathroom. The accommodation is in downtown Kolding, around 1.5 km away from IBA (7-10 minutes’ walk).


If you have any questions, please write to us at