Graduation winter 2021

Hungarian Nora is fluent in Danish

- We can do it in either English or Danish. You decide!

This is said energetically by Hungarian Nora when we pay her a visit while she´s attending her online graduation on Wednesday, January 27th. She just came home from her job at Business Kolding, and now she´s opening her laptop in her well-ordered studio apartment on Langelinie in Kolding. And to master both English and Danish besides her native language Hungarian is a given to her. For if one is to see a good example of a well-integrated student, one must look at Nora Garisa.

Besides studying, she has focused on developing a vast network and lean to speak Danish.

International Sales and Marketing

If you would like to establish a career within marketing, management, sales and business development, the Bachelor in International Sales and Marketing is a good choice for you. Particularly if you are interested in the international as well as the strategic aspects.

The degree builds on the 2-year Marketing Management AP degree, so it gives you a solid basis for understanding and managing international trade, independently and professionally.

Alongside the Bachelor in International Sales and Marketing, you have the option to study yet another bachelor degree via e-learning, in Business Management and Marketing from an international university. 

Read more about the education>>

Læs Noras historie på dansk>>

Nora has had some event and marketing coordinator jobs, and for the past two years been working as project coordinator at Business Kolding.

Got a student job right away

She came to Denmark 3.5 years ago to study a Bachelor´s degree in International Sales and Marketing at IBA International Business Academy Kolding and started attending language school simultaneously. Furthermore, she got a cleaning job at a hotel. But as she gradually learned how to speak Danish, she also took shifts in the reception. Later down the road, she got to do a few minor marketing tasks. 

The same happened when she was working another job in a cocktail bar. First, she would lead the events targeted at international people, but as people started to notice she spoke Danish, she would also get shifts when the customers were primarily Danish.

From the beginning, Nora Garisa has had part time jobs next to her studies. And this has been particularly educational for her. However, she has continually attended language school next to all of this.

She kept attending language school

- You need to be dedicated to learning a new language. And you cannot give up even when the language classes often take place in the evening where you would normally work. Because when you stay the course, it pays off in the end. I have SO many examples of that, says Nora.

She has passed all levels at language school. And one of the things that helped the most was when her employer, Business Kolding, stopped speaking English to her. At that point, Nora knew the Danish theory and the written language – but as most of her friends are international students, the pronunciation was difficult. 

- Sometimes, us international students would speak Danish with each other, but we ended up pronouncing the words as we heard each other utter them – and that way we easily copied each other´s wrong pronunciation. So, it was really good for me when my workplace shifted into addressing me Danish. That´s how I learned it.

Nora´s parents still live in Hungary – but they are very happy about their daughter´s wish to have a career in Denmark. They believe that Nora has much better possibilities to creating the life she wants by staying in Denmark. So, they will visit her in Denmark as much as they can.

With a Bachelor´s degree in International Sales and Marketing, the 21-year-old Hungarian girl has plans of step up her various part-time jobs in the spring – and she would like to take a Master´s at the University of Southern Denmark. 

And then she will definitely go for a job in her new home country: Denmark.  

- I have no plans of staying any other place than here. With a good job in Denmark, I can make enough money to go on vacation and travel the world. So, it fits me quite well, says Nora. 

Nora´s advice for other students at IBA is to use the opportunities presented to them. For by participating in everything from buddy-arrangements to international weeks, you develop a massive network of people. Which is all it´s about.


  • Alla Rozova
    Alla Rozova
    International Coordinator – Student and Staff Mobility & Case Team (Maternity leave)
Nora Garisa
- As I gradually learned to speak Danish, I was allowed to answer the phone on behalf of my various workplaces. And as I further improved, I was allowed to answer e-mails. So, to reach the carrot at the end of the stick, I always knew I had to improve my Danish language skills.
Nora Garisa
International Sales and Marketing graduate
6 reasons to take a Master’s Degree at IBA in Denmark