China Business Forum

Confucius Classroom at IBA (IBACC) is proud to invite you to the second edition of the IBACC China Business Forum. This year’s topic is ‘Effective Collaboration and Communication with Chinese Companies’.

The event is particularly relevant for businesspeople who’d like to know more about language, communication and cultural barriers between Chinese and Western people, and to become better negotiators when it comes to doing business in China. However, anyone with an interest in Chinese business and culture will also benefit from attending.

Duration: 3.5 hours

Time: 16:00 - 19:30

Location: IBA, Ålegården 2-4, 6000 Kolding, Denmark (in the canteen area)

Registration deadline: 15 April 2018



16.00 - 16.30 
Registration and Networking

16.30 - 16.40 
Welcome by Niels Egelund, President of IBA

16.40 - 17.20
‘Key to success: bridging the culture gap when doing business in China’

What are the major characteristics of the Chinese culture in comparison to the Western world, and how can your company benefit from this knowledge? Case study: Culture comparison, by focusing on a European and a Chinese company.

Yuping Bi - Executive President, Ocean Favor Group, Shanghai China; Managing Director, Wilhelmsen Huayang Ships Service (Shanghai)

17.20 - 17.30 

17.30 - 18.10
‘Facilitate DK-CN meetings like a pro’

During this session we focus on the biggest cultural differences to influence our meetings and decision-making processes, and how we can conduct efficient and dynamic meetings. 

Annette Dahl - Managing Director, Chief Consultant and Intercultural Coach, Country Specialist in China

18.10 - 18.20

18.20 - 19.00
‘Building strong relations through innovation & co-creation’

How can you make yourself attractive as an SME to a Chinese business partner, using Design Thinking?
Case study: How can you save 200,000 EUR and 10 weeks on your Product Development, by using innovation and co-creation?

Heidi Larsen - Global Supply Chain Princess, Money-finder, Speaker, Trainer, Author and Facilitator

19.00 - 19.30
Refreshments & Networking 

Thank you for joining us!


  • Ildikó Antal
    Ildikó Antal
    Director, IBA International & Confucius Classroom