Double Bachelor // Study in English

International Sales & Marketing / Business Management & Marketing (Double Degree)

This programme will no longer be available in English from September 2022. Read more information here.

If you meet Danish Language requirements you can apply for this programme in Danish. Please read more information here.


  • This programme will no longer be available in English from September 2022. If you fulfil Danish language requirements you can study this programme in Danish.
  • Admission requirements: AP Degree in Marketing Management or equivalent incl. English at a certain level.
  • Duration: 1.5 years, 90 ECTS for the full-time degree + 120 CATS for the e-learning degree (NQF/EQF Level 6)
  • Tuition: Full-time programme: EU/EAA/Swiss citizens – no tuition fees. Non-EU/EAA citizens – DKK 68,000/year // E-learning programme: All students – DKK 28,000

Mode of study: Full-time on campus parallel with E-learning

Language of instruction: English

Studying for two degrees is challenging, and it requires a high level of motivation - not least because the e-learning degree takes place largely through independent study. 

What you learn

During both degrees, you learn about sales, marketing, law and management, in an international context.

You are able to plan and implement sales and marketing strategies, as well as analyse and assess a given company’s possibilities for growth and development.

All courses and exams are in English.

Structure of the programme

Full-time programme: Bachelor in International Sales and Marketing

Semester 1:
The company's strategic base – 20 CATS (10 ECTS)
The customer as starting point – 40 CATS (20 ECTS)

Semester 2:
Industry and competitors – 10 CAST (5 ECTS)
Sales management and the sales development of the company – 20 CASTS (10 ECTS)
Elective 1 – 20 CATS (10 ECTS)
Elective 2 – 10 CATS (5 ECTS)

Semester 3:
Internship - 30 CATS (15 ECTS)
Main thesis - 30 CATS (15 ECTS)

E-learning programme: Bachelor in Business Management and Marketing

Semester 1:
Marketing Issues 1 - 9 CATS (4.5 ECTS)
Human Resource Management - 9 CATS (4.5 ECTS)
Economics - 9 CATS (4.5 ECTS)

Semester 2:
Marketing Issues 2 - 9 CATS (4.5 ECTS)
Culture Studies - 9 CATS (4.5 ECTS)

Semester 3:
Work Based Learning - 45 CATS (22.5 ECTS)
Dissertation - 60 CATS (30 ECTS)

Career opportunities

These degrees in International Sales and Marketing & Business Management and Marketing open the door to a wide range of opportunities for a business career in sales, marketing and export in the international arena.

Depending on your interests and chosen electives, you can find employment as a manager, coordinator or project manager, with titles such as sales and marketing coordinator, key account manager, product manager or sales manager.

You will be able to get jobs in Danish companies that have business relations abroad, as well as international ones that export their products to Denmark.


On the Top-up Bachelor degree in International Sales and Marketing, there are 12 mandatory weeks of internship during semester 3. Since you will also have carried out a previous internship during the Marketing Management programme, you will therefore experience two separate periods of internship during the three-and-a-half years it takes to complete both study programmes.

As well as working with your mentor and your supervisor about your internship and bachelor project, you will also see a careers advisor and a company consultant from IBA Career. They will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain, in order to secure an internship best suited to your career plans – hopefully one that will build upon your earlier internship experience from the Marketing Management programme.

You also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before each internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the world of business.

At the end of your internship, you write two separate reports about your internship – one reflective portfolio and a traditional report, in which you evaluate your internship and look ahead.

International opportunities

When studying the bachelor degrees, you have various options for gaining additional international experience. You can study abroad for a semester, where you can choose from many of IBA's partner institutions all over the world.

Furthermore, there is a wide range of short-term international opportunities, providing the possibility for students to strengthen their ability to work within a multicultural environment, broaden their international network and develop skills related to the studies, such as study visits, international marketing and business weeks.

Read more about going abroad

Further education

On successful completion of the double bachelor degree, you can progress automatically to a full-time master’s degree at the IBA, or use your credits to complete a degree at master’s level at another university in Denmark or abroad.

  • Albert Garland Elam
    Albert Garland Elam
    Senior Lecturer/Assistant Professor
  • Allan Fledelius
    Allan Fledelius
    Senior Lecturer
  • Henrik Baadsgaard Jensen
    Henrik Baadsgaard Jensen
    Senior Lecturer
  • Jens Jørgen Nielsen
    Jens Jørgen Nielsen
    Senior Lecturer
  • Jon Ording Haug
    Jon Ording Haug
    Senior Lecturer
  • Kaj Gilling
    Kaj Gilling
    Senior Lecturer
  • Keld Hvam
    Keld Hvam
    Academic Advisor and Developer
  • Lars Brian Bach
    Lars Brian Bach
    Senior Lecturer

Why a double bachelor?

See why Alessandro is studying marketing, and what his dreams are for the future.

For at kunne afspille videoer direkte her på siden, skal du acceptere marketing-cookies.

Du kan ændre dit cookie-samtykke her

Afspil i stedet videoen på YouTube (Åbner videoen på YouTube)

Admission requirements application procedure

This programme will no longer be available in English from September 2022. Read more information here.

If you meet Danish Language requirements you can apply for this programme in Danish. Please read more information here.

Students must follow the full-time Top-up BA in International Sales and Marketing programme to be enrolled for the Double Degree programme.

Admission requirements

Direct admission to Top-up BA in International Sales and Marketing is usually for applicants with AP Marketing Management degrees. All other qualifications must be evaluated separately, and you might be asked to do supplementary courses to be eligible to apply for the chosen programme.

All applicants must have completed and passed English at a Danish B-level with a GPA of 3,0 on the Danish scale. The English B-level is represented by 210 hours*.

In addition, students with foreign upper secondary education/entry qualifications must submit a valid, recognised international English proficiency testPlease read the requirements for English tests and exemptions here.

* Note that the figures are calculated in hours of 60 min during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).:

All applicants eligible for admission to the programme will have to complete an online admission interview. If the applicant does not show up for the interview, the application will not be considered further.

Non-EU/EAA/Swiss applicants are required to pay an application fee before their application can be processed by IBA. Read more about the application fee.

Academic criteria for selecting candidates for top-up programmes

If not all applicants are admitted to the study programme due to capacity limitations, emphasis will be given to one or more of the following academic criteria (not listed in order of priority):

  • Average grade from the qualifying examination 
  • Grade and ECTS credits in marketing, economics, law and organisation 
  • The application letter and reasons for applying 
  • Relevant work experience, including compulsory military service (max. 12 months) 
  • Relevant supplementary training and/or courses 
  • Other experience, such as attending a folk high school, stays abroad, voluntary work (min. 3 months).

Applicants will also be called in to an interview before admission. 

Financial issues

Tuition fees

Full-time programme: International Sales and Marketing

Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 68,000 per year (DKK 34,000 per semester).

E-learning programme: Business Management and Marketing

For all students: DKK 28,000.


The CATS (Credit Accumulation and Transfer Scheme) points system is recognised by many UK Higher Education institutions as a method of quantifying credit for a particular course.

CATS points convert to European academic credits (ECTS) as follows: Two CATS points are equivalent to one ECTS point.


  • Oksana Jørgensen
    Oksana Jørgensen
    Director of E-Learning
  • Keld Hvam
    Keld Hvam
    Academic Advisor and Developer
  • IBA International Admission Office
    IBA International Admission Office
    Recruitment and admission