Double Bachelor // Study in English

International Sales & Marketing / Business Management & Marketing (Double Degree)

If you want to gain two bachelor degrees at the same time, this education is for you.

While studying the Top-up Bachelor in International Sales and Marketing Management full-time at IBA, you also follow the E-learning Bachelor in Business Management and Marketing, from Leeds Beckett University.

In the space of three semesters, you get two bachelor degrees, leading to a business career in sales, marketing and export.


  • Study start: 03. February 2020 Application deadline is February 1.
    Study start: 07. September 2020 Application deadline is September 1.
  • Admission requirements: AP degree in Marketing Management.
  • Duration: 1.5 years, 120 CATS (60 ECTS) for Double Degree
  • Tuition: EU/EEA students free tuition full-time programme / others DKK 68,000 pr. year // E-learning programme DKK 28,000 (applies to all students).

Studying for two degrees is challenging, and it requires a high level of motivation - not least because the e-learning degree takes place largely through independent study. 

What you learn

During both degrees, you learn about sales, marketing, law and management, in an international context.

You are able to plan and implement sales and marketing strategies, as well as analyse and assess a given company’s possibilities for growth and development.

All courses and exams are in English.

Career opportunities

These degrees in International Sales and Marketing Management & Business Management and Marketing open the door to a wide range of opportunities for a business career in sales, marketing and export in the international arena.

Depending on your interests and chosen electives, you can find employment as a manager, coordinator or project manager, with titles such as sales and marketing coordinator, key account manager, product manager or sales manager.

You will be able to get jobs in Danish companies that have business relations abroad, as well as international ones that export their products to Denmark.

Why a double bachelor?

See why Alessandro is studying marketing, and what his dreams are for the future.

Structure of the programmes

Full-time programme: Bachelor in International Sales and Marketing Management

Semester 1:
The company's strategic base – 20 CATS (10 ECTS)
The customer as starting point – 40 CATS (20 ECTS)

Semester 2:
Industry and competitors – 10 CAST (5 ECTS)
Sales management and the sales development of the company – 20 CASTS (10 ECTS)
Elective 1 – 20 CATS (10 ECTS)
Elective 2 – 10 CATS (5 ECTS)

Semester 3:
Internship - 30 CATS (15 ECTS)
Main thesis - 30 CATS (15 ECTS)

Curriculum - national and institutional part 2018 (PDF)

E-learning programme: Bachelor in Business Management and Marketing

Semester 1:
Marketing Issues 1 - 9 CATS (4.5 ECTS)
Human Resource Management - 9 CATS (4.5 ECTS)

Economics - 9 CATS (4.5 ECTS)

Semester 2:
Marketing Issues 2 - 9 CATS (4.5 ECTS)
Culture Studies - 9 CATS (4.5 ECTS)

Semester 3:
Work Based Learning - 45 CATS (22.5 ECTS)
Dissertation - 60 CATS (30 ECTS)


On the Top-up Bachelor degree in International Sales and Marketing, there are 12 mandatory weeks of internship during semester 3. Since you will also have carried out a previous internship during the Marketing Management programme, you will therefore experience two separate periods of internship during the three-and-a-half years it takes to complete both study programmes.

As well as working with your mentor and your supervisor about your internship and bachelor project, you will also see a careers advisor and a company consultant from IBA Career. They will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain, in order to secure an internship best suited to your career plans – hopefully one that will build upon your earlier internship experience from the Marketing Management programme.

You also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before each internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the world of business.

At the end of your internship, you write two separate reports about your internship – one reflective portfolio and a traditional report, in which you evaluate your internship and look ahead.

International opportunities

When studying the bachelor degrees, you have various options for gaining additional international experience. You can study abroad for a semester, where you can choose from many of IBA's partner institutions all over the world.

Furthermore, there is a wide range of short-term international opportunities, providing the possibility for students to strengthen their ability to work within a multicultural environment, broaden their international network and develop skills related to the studies, such as study visits, international marketing and business weeks.

Read more about going abroad

Further education

On successful completion of the double bachelor degree, you can progress automatically to a full-time master’s degree at the IBA, or use your credits to complete a degree at master’s level at another university in Denmark or abroad.

Admission requirements

If you have successfully completed an AP degree in Marketing Management, you are normally accepted due to number of seats and evaluation criterias.

If you have a degree from another country or an AP degree in a different subject area, you will be evaluated individually. In some cases, taking additional courses is necessary, and you must have English and mathematics at the levels described below.

Additionally, you need a recommendation from an appropriate tutor, advisor or international co-ordinator, confirming that you have the aptitude, self-discipline, motivation and commitment to complete a challenging double award programme.

English language

Students from Denmark must have passed English at a level equivalent to a Danish Upper Secondary education B-level. The English B-level is represented by 210 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Students from all other countries must present a recognised international English test, with a result equivalent to or better than:

  • IELTS: 6.5
  • TOEFL Internet-based: 83
  • Cambridge tests: CAE A, B or C, CPE
  • Oxford Online Placement Test: B2, min. 75 in each part (offered by IBA or an approved IBA representative abroad)

For non-EU applicants we only accept IELTS and TOEFL tests.

Excepted from the requirement of the English test are applicants holding Nordic entrance exams, native English speakers and applicants with a qualifying examination from USA, Canada, Australia, New Zealand, Great Britain, Scotland or Ireland. Please note that applicants with a qualifying examination from all other countries (including African and Asian countries, where the language of instruction is English), must submit an IELTS or TOEFL test.

How to apply

The double bachelor programme has both summer and winter intake.

Please note that all applicants must write a motivation letter.

Application fee

As from the summer intake 2017, all non-EU citizens without a Danish permanent residence permit must pay an application fee of 750 DKK. IBA must receive the application fee before the application deadline, otherwise your application will not be evaluated. The application fee will not be deducted in any form, it is not a guarantee for admission and it is not refundable if the student is not admitted. 

The application fee for Autumn intake must be paid online HERE.

Please send the payment receipt along with your signature page/application to

Summer intake

You have to apply for the Double Degree at the same time as you apply for the BA in International Sales and Marketing Management. You need to fill in the application form (PDF) and send it with all necessary documents plus your motivation letter to

All attachments to your application must be submitted together with the application form no later than the application deadline.

Application deadline is September 1st.

Study start: End of August.

See the admission process in detail.

Application checklist
  • Transcript of records and diploma – AP Degree or other education
  • English test results
  • Motivation letter
  • References (if any)
  • Copy of passport
  • Application form
  • High school diploma - only if you apply with an education from another country

Please do not send documentation/diplomas that are not required!

Winter intake

When applying for the winter intake, you need to fill in the application form (PDF) and send it with all necessary documents plus your motivation letter to

All attachments to your application must be submitted together with the application form no later than the application deadline.

Application deadline is February 1st.

See the admission process in detail.

Application checklist

Please make sure that you send the following documents with your application:

  • Transcript of records and diploma (AP degree or other education)
  • Documentation for English language skills
  • Motivation letter 
  • References (if any)
  • Copy of passport
  • High school diploma - only if you apply with an education from another country

Please do not send documentation/diplomas that are not required!

Financial issues

Tuition fees

Full-time programme: International Sales and Marketing Management

Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 68,000 per year (DKK 34,000 per semester).

E-learning programme: Business Management and Marketing

For all students: DKK 28,000.


  • Albert Garland Elam
    Albert Garland Elam
    Senior Lecturer/Assistant Professor
  • Allan Fledelius
    Allan Fledelius
    Senior Lecturer
  • Henrik Baadsgaard Jensen
    Henrik Baadsgaard Jensen
    Senior Lecturer
  • Jens Jørgen Nielsen
    Jens Jørgen Nielsen
    Senior Lecturer
  • Jon Ording Haug
    Jon Ording Haug
    Senior Lecturer
  • Kaj Gilling
    Kaj Gilling
    Senior Lecturer
  • Keld Hvam
    Keld Hvam
    Director of E-Learning and E-Didactics
  • Lars Brian Bach
    Lars Brian Bach
    Senior Lecturer


The CATS (Credit Accumulation and Transfer Scheme) points system is recognised by many UK Higher Education institutions as a method of quantifying credit for a particular course.

CATS points convert to European academic credits (ECTS) as follows: Two CATS points are equivalent to one ECTS point.


  • Keld Hvam
    Keld Hvam
    Director of E-Learning and E-Didactics
  • Alla Rozova
    Alla Rozova
    International Coordinator – Recruitment, Admission (EU/EEA students) and Confucius Institute