Bachelor degree // Study in English

Euro-Asia Business Management Programme

If you are interested in an international career in sales, management and marketing, and would like to study in China for two years, this programme may be of interest to you.

In the fast-expanding global market, IBA and Shanghai Lixin University of Accounting and Finance (SLU) have jointly developed a special opportunity for European, Asian and other international students to obtain two degrees:

  • AP Degree in Marketing Management (2 years at IBA, Kolding)
  • BA in Management, Business Administration (2 years at SLU, Shanghai)


  • Study start: 24. August 2021 Application deadline: 15 March 2021 at 12:00 CET for Quota 2 applicants // 5 July 2021 at 12:00 CET for Quota 1 applicants
  • Admission requirements: Education equivalent to a Danish upper secondary education incl. English and Mathematics or Business Economics at a certain level.
  • Duration: 4 years

Tuition fees- Study period at IBA:

EU/EAA/Swiss citizens – no tuition fees

Non-EU/EAA citizens – DKK 68,000/year

Tuition fees- Study period at SLU:

All students: Approx. RMB 20,000/year

Mode of study: Full-time, on campus

Language of instruction: English

What you learn

With the Euro-Asia Business Management Programme you learn about marketing, management, communication and economics in the global context, and also about which factors play important roles in trading among European and Asian countries.

Additionally, you will learn about law, ethics, psychology and the Chinese language, in order for you to be able to analyse differences and equalities.

At IBA International Business Academy, we work with various methods for learning and teaching. For instance, regular classes, group work, lectures, visitors from relevant businesses, cases , themes, project weeks, etc. It means that no two weeks in school are the same, and you will experience the kinds of real life challenges that you’ll inevitably encounter when you get your first job.

Structure of the programme

You will study the first two years at IBA and the following two at SLU. You will then obtain an AP degree in Marketing Management (IBA) and a Bachelor in Management, Business Administration (SLU).

Structure of the programme at IBA:

Semester 1:
Marketing - 11 ECTS
Statistics - 2 ECTS
Economy - 6 ECTS
Organisation/Supply Chain Management - 8 ECTS
Business Law - 3 ECTS

Semester 2:
Marketing - 8 ECTS
Economy - 9 ECTS
Sales - 4 ECTS
Market Communication - 5 ECTS
Organisation - 2 ECTS
Business Law - 2 ECTS

Semester 3:
Marketing - 3 ECTS
Market Communication - 2 ECTS
Economy - 5 ECTS
Electives - 20 ECTS

Semester 4: 
Internship - 15 ECTS
Thesis - 15 ECTS

Structure of the programme at SLU:

Semester 5:
Chinese Survey - 4 Credits
Chinese I - 3 Credits
Communicative Chinese - 3 Credits
Human Resource Management- 3 Credits
International Business Negotiation - 3 Credits
International Business Environment and Operation - 3 Credits

Semester 6:
Chinese Culture - 3 Credits
Chinese II - 3 Credits
International Corporate Management - 3 Credits
Logistics - 3 Credits
Service Marketing - 3 Credits

Semester 7:
Chinese III - 3 Credits
E-Business - 3 Credits
Advertising and Integrated Marketing Communications - 3 Credits
Entrepreneurship - 3 Credits

Semester 8:
Graduation Practice - 6 Credits
Graduation Thesis - 18 Credits

Both IBA and SLU reserve the right to make changes to the courses if necessary.

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasising theory as well as practice.

The instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned. The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.

Career opportunities

With this degree, your typical career possibilities are within management and marketing, especially in companies with a strong multinational profile.


On the Euro-Asia Business Management Programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the business world.

Students, companies and IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains something positive from the student’s internship within the company. IBA Career has solid experience of securing an internship placement for every student.

International opportunities

What makes this degree special is its highly concentrated European-Asian perspective. With the programme taking place in Europe and in China, you become part of a dynamic group of internationally-oriented, ambitious students, with whom you can share experience and knowledge, while enjoying networking opportunities of potential value to your career.

Studying in this international environment enables you to experience and interact with people from different cultures, giving immense benefits for both your personal and career development.

Further education

With successful completion of this degree, you can progress to a master’s level degree at the participating universities or apply to many other universities throughout the world.


All teaching and all exams at IBA are in English. During the two years at Shanghai Lixin University of Accounting and Finance, the curriculum is a mixture of mandatory Chinese language courses and English taught business-related subjects.

  • Allan Fledelius
    Allan Fledelius
    Senior Lecturer
  • Gitte Reeckmann Larsen
    Gitte Reeckmann Larsen
    Senior Lecturer
  • Inga Beckmann
    Inga Beckmann
    Senior Lecturer
  • Ivan Hassinggaard
    Ivan Hassinggaard
    Senior Lecturer
  • Line Ottosen
    Line Ottosen
    Senior Lecturer
  • Nikolaj Svensson
    Nikolaj Svensson
    Senior Lecturer
  • René Jensen
    René Jensen
    Senior Lecturer
  • Stefan Eberle
    Stefan Eberle
    Senior Lecturer
  • Tommi Skov
    Tommi Skov

Admission requirements and application procedure

You can apply for Euro-Asia Business Management only for summer intake.

If you have questions in connection with admission, you can contact our Admissions Office via email

All applicants eligible for admission to the programme in Quota 2 will have to complete an online admission interview. If the applicant does not show up for the interview, the application will not be considered further.

Non-EU/EAA/Swiss applicants are required to pay an application fee before their application can be processed by IBA. Read more about the application fee.

Admission requirements

To be eligible for the programme, you must fulfil both general and specific entry requirements.

General entry requirements

You must have finished an education equivalent to a Danish upper secondary education, or relevant vocational education on the same level. English and Mathematics or Business Economics (virksomhedsøkonomi) must be included.

To find out if your non-Danish entry qualifications fulfil the minimum entry requirements for the programme, you can visit website of the Danish Ministry of Higher Education and Science.

Specific entry requirements

All applicants must have completed and passed the following subjects:

  • Mathematics or Business Economics (Virksomhedsøkonomi) at a Danish B-level.

The Mathematics B-level is represented by 250 hours*.

The Business Economics (Virksomhedsøkonomi) B-level is represented by 210 hours*.

  • English at a Danish B-level with a GPA of 3,0 on the Danish scale.

The English B-level is represented by 210 hours*.

In addition, students with foreign upper secondary education/entry qualifications must submit a valid, recognised international English proficiency test. Please read the requirements for English tests and exemptions here.

If your upper secondary school certificate does not contain information on hours of instruction per subject, you can use the Verification Form (must be signed and stamped by your institution).

* Note that the figures are calculated in hours of 60 min during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Application Procedure – Summer intake

All applications must be made online* through  Applications open on 1 February every year. You must use this area admission number when making your application: 79265.

The application procedure is the same as for AP Marketing Management. You need to fill in the EABM registration form (see in “Necessary documentation”) and upload it to your application on as well as send it to together with the signed signature page.

The admission process and application deadlines differ depending on which Quota or Quotas your application falls under.

*Please note that we cannot accept applications or any documentation containing personal information via e-mail.

Quota 1

You have to apply via Quota 1 if you have obtained a Danish qualifying examination, which includes HHX, STX, HTX, HF or EUX.  You must also fulfil the abovementioned specific requirements for the programme.

  • Your application is assessed based on the GPA of your first obtained qualifying examination.
  • If there are more applicants than there are available study places, we will admit them based on their GPA.

The application deadline for Quota 1 is July 5th at 12:00 CET.

Please note that if you want your application to be assessed on something other than just the GPA you must follow the application procedure and the deadline for Quota 2.

Quota 2

Applicants with the following qualifications must apply before March 15th, 12:00 CET:

  • Applicants with foreign upper secondary education/entry qualifications including an International Baccalaureate (IB) diploma or other international upper secondary education.
  • Applicants with vocational education or several HF single subjects.
  • Applicants who have received/want to apply for dispensation from the requirement for an entry qualification.
  • Applicants with Danish upper secondary education/entry qualifications wishing to apply via Quota 2 and have their application assessed on something other than just their GPA.

Criteria for assessing Quota 2 applications:

  • Relevant work experience, incl. internships and compulsory military service (max. 12 months)
  • Relevant supplementary training/courses
  • Other activities, such as attending a Danish Folkeskolen (folk high school), stays abroad.

Abovementioned applicants will also be considered in Quota 1 if their GPA can be converted to the Danish 7-point scale. You can check whether your application will be considered in both Quotas here (in Danish).

Applicants without a Danish CPR number

Applicants who do not have a Danish CPR (Civil Registration Number) will be required to provide an e-mail address to have their application profile registered. Once this is done, a direct link to the login page will be sent to the provided e-mail. With this login the applicant will be able to start the application process. The system will automatically create a temporary CPR for the applicant. The e-mail address and temporary CPR will be used to identify the applicant the application system. Please do not change your e-mail address during the application process.

Applicants must submit the application form and upload all available enclosures on before March 15 at 12:00 noon CET. Any enclosures not yet available (e.g., English test, upper secondary diploma etc.) may be uploaded up to July 5 at 12:00 noon when the application system closes. If you receive your upper secondary diploma after this date, please send it to

Signature page (VERY IMPORTANT!)

When the application is submitted, the applicant must use the special print icon to print the “Signature page(s)” which contains a unique code “Application ID”.

Signature pages must be sent to If the applicant applies via a recruiting agency, the name/stamp of the agency should be visible on the signature page.

It is your responsibility to ensure that the signature page reaches IBA Admission Office before the application deadline. Please note that you must send a signature page for each education programme for all priorities. Without this signature page we will NOT be able to see, download and consider the application!

How to fill in the application via

Applicants with a Danish CPR number

If the applicant already has a valid Danish CPR number, she/he must use this to log in to the application system instead of an e-mail address. The applicant will not receive a signature page and does not have to notify IBA after having submitted the application and enclosures.

Necessary documentation – Application checklist

You must attach documentation to support the information mentioned in your application.

All relevant documentation must be attached to your application by the application deadline.

Mandatory documentation:

  • Upper Secondary School Diploma (Copy of original and translation)
  • Transcripts of records (last 3-4 years from the upper secondary school, copy of original and translation)
  • Documentation for English language skills – see here which English test Certificates we accept.
  • Copy of valid passport/national ID.
  • Letter of motivation (max.2 A4 pages)
  • EABM Registration Form
  • Verification form must be signed and stamped by the educational institution. This document should be used if your upper secondary school certificate or transcripts of records do not contain information on hours of instruction per subject.

Optional documentation:

If you want to make your application more competitive and to be assessed on additional qualifications, you can provide the following documentation:

  • Other relevant educational activity (higher education, relevant supplementary training/courses
  • Relevant work experience, incl. internships and compulsory military service (max. 12 months)
  • Voluntary unpaid work
  • Other activities, such as attending a Danish Folkeskolen (folk high school), stays abroad.

Financial issues

Tuition fees

Danish, Nordic, EU and EEA students: there is no tuition fee for the study period at IBA. The tuition fee for the study period in Shanghai, China is approx. RMB 20,000 per year.

Non-EU/EEA Students: DKK 68,000 per year (DKK 34,000 per semester) at IBA. The tuition fee for the study period in Shanghai, China is approx. RMB 20,000 per year.

All students must pay a registration fee of approx. DKK 425 at IBA upon arrival.


The study period at IBA is entitled to the Danish state education support (SU). Read more here.

Read more:


  • IBA International Admission Office
    IBA International Admission Office
    Recruitment and admission