Bachelor degree // Study in English

Euro-Asia Business Management Programme

This programme will no longer be available in English from September 2022. Read more information here.

If you meet Danish Language requirements you can apply for this programme in Danish. Please read more information here.


  • Study start: This programme will no longer be available in English from September 2022.
    If you fulfil Danish language requirements you can study this programme in Danish.
  • Admission requirements: Education equivalent to a Danish upper secondary education incl. English and Mathematics or Business Economics at a certain level.
  • Duration: 4 years
  • Tuition: Tuition fees: EU/EAA/Swiss citizens – no tuition fees. Non-EU/EAA citizens – DKK 68,000/year Tuition fees for study period at SLU, China: Approx. RMB 20,000/year

Tuition fees- Study period at the IBA:

EU/EAA/Swiss citizens – no tuition fees

Non-EU/EAA citizens – DKK 68,000/year

Tuition fees- Study period at SLU, China:

All students: Approx. RMB 20,000/year

Mode of study: Full-time, on campus

Language of instruction: English

What you learn

With the Euro-Asia Business Management Programme you learn about marketing, management, communication and economics in the global context, and also about which factors play important roles in trading among European and Asian countries.

Additionally, you will learn about law, ethics, psychology and the Chinese language, in order for you to be able to analyse differences and equalities.

At the IBA International Business Academy, we work with various methods for learning and teaching. For instance, regular classes, group work, lectures, visitors from relevant businesses, cases , themes, project weeks, etc. It means that no two weeks in school are the same, and you will experience the kinds of real life challenges that you’ll inevitably encounter when you get your first job.

Structure of the programme

You will study the first two years at the IBA and the following two at SLU. You will then obtain an AP degree in Marketing Management (IBA) and a Bachelor in Management, Business Administration (SLU).

Structure of the programme at the IBA:

Semester 1:
Marketing - 11 ECTS
Statistics - 2 ECTS
Economy - 6 ECTS
Organisation/Supply Chain Management - 8 ECTS
Business Law - 3 ECTS

Semester 2:
Marketing - 8 ECTS
Economy - 9 ECTS
Sales - 4 ECTS
Market Communication - 5 ECTS
Organisation - 2 ECTS
Business Law - 2 ECTS

Semester 3:
Marketing - 3 ECTS
Market Communication - 2 ECTS
Economy - 5 ECTS
Electives - 20 ECTS

Semester 4: 
Internship - 15 ECTS
Thesis - 15 ECTS

Structure of the programme at SLU:

Semester 5:
Chinese Survey - 4 Credits
Chinese I - 3 Credits
Communicative Chinese - 3 Credits
Human Resource Management- 3 Credits
International Business Negotiation - 3 Credits
International Business Environment and Operation - 3 Credits

Semester 6:
Chinese Culture - 3 Credits
Chinese II - 3 Credits
International Corporate Management - 3 Credits
Logistics - 3 Credits
Service Marketing - 3 Credits

Semester 7:
Chinese III - 3 Credits
E-Business - 3 Credits
Advertising and Integrated Marketing Communications - 3 Credits
Entrepreneurship - 3 Credits

Semester 8:
Graduation Practice - 6 Credits
Graduation Thesis - 18 Credits

Both IBA and SLU reserve the right to make changes to the courses if necessary.

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasising theory as well as practice.

The instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned. The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.

Career opportunities

With this degree, your typical career possibilities are within management and marketing, especially in companies with a strong multinational profile.


On the Euro-Asia Business Management Programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from the IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from the IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

The IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from the IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside the IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

The IBA Career also holds various different activities for the IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a careers day at the IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the business world.

Students, companies and the IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains something positive from the student’s internship within the company. The IBA Career has solid experience of securing an internship placement for every student.

International opportunities

What makes this degree special is its highly concentrated European-Asian perspective. With the programme taking place in Europe and in China, you become part of a dynamic group of internationally-oriented, ambitious students, with whom you can share experience and knowledge, while enjoying networking opportunities of potential value to your career.

Studying in this international environment enables you to experience and interact with people from different cultures, giving immense benefits for both your personal and career development.

Further education

With successful completion of this degree, you can progress to a master’s level degree at the participating universities or apply to many other universities throughout the world.


All teaching and all exams at the IBA are in English. During the two years at Shanghai Lixin University of Accounting and Finance, the curriculum is a mixture of mandatory Chinese language courses and English taught business-related subjects.

  • Allan Fledelius
    Allan Fledelius
    Senior Lecturer
  • Gitte Reeckmann Larsen
    Gitte Reeckmann Larsen
    Senior Lecturer
  • Inga Beckmann
    Inga Beckmann
    Senior Lecturer
  • Ivan Hassinggaard
    Ivan Hassinggaard
    Senior Lecturer
  • Nikolaj Svensson
    Nikolaj Svensson
    Senior Lecturer
  • René Jensen
    René Jensen
    Senior Lecturer
  • Stefan Eberle
    Stefan Eberle
    Senior Lecturer
  • Tommi Skov
    Tommi Skov

Admission requirements and application procedure

This programme will no longer be available in English from September 2022. Read more information here.

If you meet Danish Language requirements you can apply for this programme in Danish. Please read more information here.

Admission requirements

To be eligible for the programme, you must fulfil both general and specific entry requirements.

General entry requirements

You must have finished an education equivalent to a Danish upper secondary education, or relevant vocational education on the same level. English and Mathematics or Business Economics (virksomhedsøkonomi) must be included.

To find out if your non-Danish entry qualifications fulfil the minimum entry requirements for the programme, you can visit website of the Danish Ministry of Higher Education and Science.

Specific entry requirements

All applicants must have completed and passed the following subjects:

  • Mathematics or Business Economics (Virksomhedsøkonomi) at a Danish B-level.

The Mathematics B-level is represented by 250 hours*.

The Business Economics (Virksomhedsøkonomi) B-level is represented by 210 hours*.

  • English at a Danish B-level with a GPA of 3,0 on the Danish scale.

The English B-level is represented by 210 hours*.

In addition, students with foreign upper secondary education/entry qualifications must submit a valid, recognised international English proficiency test. Please read the requirements for English tests and exemptions here.

If your upper secondary school certificate does not contain information on hours of instruction per subject, you can use the Verification Form (must be signed and stamped by your institution).

* Note that the figures are calculated in hours of 60 min during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).:

All applicants eligible for admission to the programme in Quota 2 will have to complete an online admission interview. If the applicant does not show up for the interview, the application will not be considered further.

Non-EU/EAA/Swiss applicants are required to pay an application fee before their application can be processed by the IBA. Read more about the application fee.

Financial issues

Tuition fees

Danish, Nordic, EU and EEA students: there is no tuition fee for the study period at the IBA. The tuition fee for the study period in Shanghai, China is approx. RMB 20,000 per year.

Non-EU/EEA Students: DKK 68,000 per year (DKK 34,000 per semester) at IBA. The tuition fee for the study period in Shanghai, China is approx. RMB 20,000 per year.

All students must pay a registration fee of approx. DKK 425 at the IBA upon arrival.


The study period at the IBA is entitled to the Danish state education support (SU). Read more here.


  • IBA International Admission Office
    IBA International Admission Office
    Recruitment and admission