Bachelor degree // Study in English

Euro-Asia Business Management Programme

If you are interested in an international career in sales, management and marketing, and would like to study in China for two years, this programme may be of interest to you.

In the fast-expanding global market, IBA and Shanghai Lixin University of Accounting and Finance (SLU) have jointly developed a special opportunity for European, Asian and other international students to obtain two degrees:

  • AP Degree in Marketing Management (2 years at IBA, Kolding)
  • BA in Management, Business Administration (2 years at SLU, Shanghai)


  • Study start: End of August 2020 Application deadline is March 22. for non-EU students and EU/EEA students // July 5. for Danish students.
  • Admission requirements: Equivalent to a Danish upper secondary education incl. Maths and English.
  • Duration: 4 years
  • Tuition: EU/EEA students: No tuition fee for the study period at IBA. Non-EU/EEA Students: DKK 68,000 per year at IBA. All: Approx. RMB 20,000 per year for the study period in Shanghai, China.

What you learn

With the Euro-Asia Business Management Programme you learn about marketing, management, communication and economics in the global context, and also about which factors play important roles in trading among European and Asian countries.

Additionally, you will learn about law, ethics, psychology and the Chinese language, in order for you to be able to analyse differences and equalities.

At IBA International Business Academy, we work with various methods for learning and teaching. For instance, regular classes, group work, lectures, visitors from relevant businesses, cases , themes, project weeks, etc. It means that no two weeks in school are the same, and you will experience the kinds of real life challenges that you’ll inevitably encounter when you get your first job.

The global perspective

What makes this degree special is its highly concentrated European-Asian perspective. With the programme taking place in Europe and in China, you become part of a dynamic group of internationally-oriented, ambitious students, with whom you can share experience and knowledge, while enjoying networking opportunities of potential value to your career.

Studying in this international environment enables you to experience and interact with people from different cultures, giving immense benefits for both your personal and career development.

Career opportunities

With this degree, your typical career possibilities are within management and marketing, especially in companies with a strong multinational profile.

Structure of the programme

You will study the first two years at IBA and the following two at SLU. You will then obtain an AP degree in Marketing Management (IBA) and a Bachelor in Management, Business Administration (SLU).

Structure of the programme at IBA:

Semester 1:
Marketing - 11 ECTS
Statistics - 2 ECTS
Economy - 6 ECTS
Organisation/Supply Chain Management - 8 ECTS
Business Law - 3 ECTS

Semester 2:
Marketing - 8 ECTS
Economy - 9 ECTS
Sales - 4 ECTS
Market Communication - 5 ECTS
Organisation - 2 ECTS
Business Law - 2 ECTS

Semester 3:
Marketing - 3 ECTS
Market Communication - 2 ECTS
Economy - 5 ECTS
Electives - 20 ECTS

Semester 4: 
Internship - 15 ECTS
Thesis - 15 ECTS

Structure of the programme at SLU:

Semester 5:
Chinese Survey - 4 Credits
Chinese I - 3 Credits
Communicative Chinese - 3 Credits
Human Resource Management- 3 Credits
International Business Negotiation - 3 Credits
International Business Environment and Operation - 3 Credits

Semester 6:
Chinese Culture - 3 Credits
Chinese II - 3 Credits
International Corporate Management - 3 Credits
Logistics - 3 Credits
Service Marketing - 3 Credits

Semester 7:
Chinese III - 3 Credits
E-Business - 3 Credits
Advertising and Integrated Marketing Communications - 3 Credits
Entrepreneurship - 3 Credits

Semester 8:
Graduation Practice - 6 Credits
Graduation Thesis - 18 Credits

Both IBA and SLU reserve the right to make changes to the courses if necessary.

All teaching and all exams at IBA are in English. During the two years at Shanghai Lixin University of Accounting and Finance, the curriculum is a mixture of mandatory Chinese language courses and English taught business-related subjects.

Study environment and teaching method at IBA

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasising theory as well as practice.

The instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned. The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.


On the Euro-Asia Business Management Programme there is a mandatory 12-week internship during semester 4.

During your studies you will see both a careers advisor and a company consultant from IBA Career, who will provide dialogue and guidance around exactly what a targeted application and an effective CV should contain.

As a student you also have the option of an individual session, in which a careers advisor from IBA Career will go through the CV and the application with you, and together you’ll plan for the next stage of the process.

IBA Career has a strong network of previous internship companies, both in Denmark and abroad, and students from IBA are very much in demand. Many students from the programme seek out their own internships, while others work alongside IBA Career, who regularly receive job announcements for both internships and permanent positions. These will all be posted on the job portal. Find the job portal here.

IBA Career also holds various different activities for IBA alumni (i.e. former IBA students).

Before you embark on an internship you will also be invited to a careers day at IBA, to which a range of companies is invited, all of them looking for an intern just like you.

Both careers advice and internships are to help get you fully prepared for the business world.

Students, companies and IBA alike all have a shared responsibility to create good relationships, and to ensure that each party gains something positive from the student’s internship within the company. IBA Career has solid experience of securing an internship placement for every student.

Further education

With successful completion of this degree, you can progress to a master’s level degree at the participating universities or apply to many other universities throughout the world.

Admission requirements

To be accepted to the programme, you must have an education equivalent to a Danish upper secondary education, or relevant vocational education is required. English and mathematics must be included. 

For more information about non-Danish entry qualifications, please visit the website of the Danish Ministry of Higher Education and Science.

Mathematics or Business Economics

Mathematics B-level or Business Economics B-level is required in order to apply for the Bachelor in Euro-Asia Business Management.

The Mathematics B-level is represented by 250 hours the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

The Business Economics B-level is represented by 225 hours during the last 3 years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

English language

All applicants must have passed English at a level equivalent to a Danish Upper Secondary education B-level. The English B-level is represented by 210 hours, carried out during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Applicants from EU countries besides English B-level from Upper Secondary level education, must also present one of the following valid recognised international English tests, with a result equivalent to or better than:

  • IELTS Academic: overall score 6.5 (with no less than 5.5 in each component)
  • TOEFL Internet-based: 83
  • Cambridge English Advanced (CAE): grade A, B or C (min. score 176)
  • Cambridge English Proficiency (CPE): pass
  • Cambridge English First (FCE): grade A or B (min score 176)
  • Oxford Online Placement Test: CEF B2, minimum 75 in each section (offered by IBA or an approved IBA representative abroad). Test result must be no more than 1 year old at the date of application.
  • International Baccalaureate (from the IB diploma programme): English B HL passed, English B SL (minimum grade 5)

For non-EU applicants we only accept IELTS, TOEFL or Cambridge tests.

Exempted from the requirement of the English test are:

  • Applicants holding Nordic entrance exams (Norway, Sweden, Finland or Iceland). The documentation for these applicants will be assessed according to the standard requirements for Danish applicants.
  • Native English speakers and applicants with a qualifying examination with on-campus tuition in USA, Canada, Australia, New Zealand, UK, or Ireland. The applicant must provide documentation that the programme was taught in English.

Please note that applicants with a qualifying examination from any country other than the above-mentioned (including any African and Asian countries where the language of instruction is English), must submit IELTS, TOEFL or Cambridge test.

How to apply

The Euro-Asia Business Management programme only has summer intake.

The basic application process for the programme is the same as for the AP Degree in Marketing Management. In addition, applicants must fill in a special EABM registration form (word) and upload it to the system as well as send it to together with the signed signature page.

Please note that all applicants must write a letter of motivation. 

All students eligible for admission to the programme will have to complete the online admission interview. If the applicant does not show up for the interview, the application will not be considered.

Summer intake

All applications must be made online at Area admission number: 79265.

In order to have the best chance of acceptance on to the chosen study programme, EU/EAA applications should be made no later than March 22 at 12:00 noon (Central European Time) for autumn intake. Applications made after that date will be considered subject to course availability.

International (non-EU/EAA) students requiring a visa must apply no later than March 22 at 12:00 noon (Central European Time).

Danish students must apply no later than July 5 at 12:00 noon (Central European Time).

See the admission process in detail.

Application fee

All non-EU citizens without a valid Danish permanent residence permit must pay an application fee of 750 DKK.

IBA must receive the application fee before the application deadline; otherwise your application will not be considered.

The application fee will not be deducted in any form; it is not a guarantee of admission, and it is not refundable if the student is not admitted, or if they cancel the application during the process.

Exempted from paying the application fee:

  • Non-EU students who have completed one of IBA’s study programmes and are applying for another
  • Non-EU students with a valid Danish permanent residence permit
  • Applicants with refugee status, who are living in Denmark and who have a permanent residence permit issued in Denmark.

The application fee for Autumn intake must be paid online here.

Please remember to mention your name on the payment, and to include the receipt of payment along with your signature page to

Applicants without a Danish CPR number

Applicants who do not have a Danish CPR (civil registration number) will be required to provide an e-mail address in order to have their application profile registered. Once this is done, a direct link to the login page will be sent to the e-mail provided. With this login the applicant will be able to start the application process. The system will automatically create a temporary CPR for the applicant. The e-mail address and temporary CPR will be used to identify the applicant both within the application system and by the International Business Academy. Please do not change your e-mail address during the application process.

Applicants must submit the application form and upload all available enclosures on before March 22 at 12:00 noon (Central European Time). Any enclosures not yet available (eg. English test, upper secondary diploma) may be uploaded up to July 5 at 12:00 noon when the application system closes. If you receive your upper secondary diploma after this date, please send to

Signature page (VERY IMPORTANT!)

When the application is submitted, the applicant must use the special print icon to print the “signature page(s)” which contains a unique code.

The applicant must sign and send this signature page(s) to all the programme(s) she/he applies for. Without this signature page we will NOT be able to see, download and consider the application!

Signature pages to International Business Academy must be sent to If the applicant applies via a recruiting agency, the name/stamp of the agency should be visible on the signature page. The signature page must be sent for all priorities.

Here is a complete guide to the application system.

Applicants with Danish CPR number

If the applicant already has a Danish CPR number, she/he must use this to log on to the application system instead of an e-mail address. The applicant will not receive the signature page and will not have to do anything after having submitted the application and enclosures.

You can find a complete guide to the application system (PDF).

Application checklist

Please make sure that you upload the following documents with your application:

  • Transcript of records (last 3-4 years from upper secondary school, copy of original and English translation)
  • Upper secondary diploma (if the applicant hasn’t graduated yet, the diploma can be uploaded/sent later, copy of original and English translation).
  • Documentation for English language skills
  • Letter of motivation
  • References (if available)
  • Copy of valid passport 
  • Verification form
  • EABM registration form
  • Signed Power of Attorney

Please do not upload documentation/diplomas that are not required!

All enclosures must be uploaded as soon as possible. The sooner we receive all documents, the sooner we can start considering the application. The application system will automatically inform us of any new uploads so applicants do not need to contact us about this.

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (March 22 for EU/EEA and non-EU students // July 5 for Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of July, after we receive all diplomas/necessary documents.

Financial issues

Tuition fees

Danish, Nordic, EU and EEA students: there is no tuition fee for the study period at IBA. The tuition fee for the study period in Shanghai, China is approx. RMB 20,000 per year.

Non-EU/EEA Students: DKK 68,000 per year (DKK 34,000 per semester) at IBA. The tuition fee for the study period in Shanghai, China is approx. RMB 20,000 per year.

All students must pay a registration fee of approx. DKK 425 at IBA upon arrival.


The study period at IBA is entitled to the Danish state education support (SU). Read more here.

Lecturers at IBA

  • Allan Fledelius
    Allan Fledelius
    Senior Lecturer
  • Gitte Reeckmann Larsen
    Gitte Reeckmann Larsen
    Senior Lecturer
  • Inga Beckmann
    Inga Beckmann
    Senior Lecturer
  • Ivan Hassinggaard
    Ivan Hassinggaard
    Senior Lecturer
  • Line Ottosen
    Line Ottosen
    Senior Lecturer
  • Nikolaj Svensson
    Nikolaj Svensson
  • René Jensen
    René Jensen
    Senior Lecturer
  • Stefan Eberle
    Stefan Eberle
    Senior Lecturer
  • Tommi Skov
    Tommi Skov

Read more:


  • Alla Rozova
    Alla Rozova
    International Coordinator – Recruitment, Admission (EU/EEA students) and Confucius Institute