AP Degree // Study in English

Multimedia Design and Communication

This 2-year degree focuses on digital visual communication, including web development, animation, video production and game development. You get to work with various platforms, ranging from smartphones and computers to big screens. You develop skills in the visual and technical aspects of multimedia production, and get an understanding of business and communication strategies. 

Multimedia Design and Communication is a 2-year AP-degree, which includes mandatory subjects, an area of specialization, a 3-month internship and a final project.


  • Study start: January 2017. Application deadline is December 1 2016
  • Admission requirements: Equivalent to a Danish upper secondary education incl. maths and English.
  • Duration: 2 years, 120 ECTS.
  • Tuition: EU/EEA students no tuition fee. Non-EU/EEA students DKK 75,000 per year.

What you learn

During the first year, you learn about basic multimedia development. This includes learning to use the appropriate software. Additionally, you learn about business and market analysis, as well as concept development for a given client. You make your own personal portfolio website and develop a digital marketing plan for a company.

When you have learned the basics about multimedia production, you choose the direction you want to take for the third semester. You can choose visual design, coding websites and apps, video production, game development and motion pictures or 2D and 3D animation.

Career opportunities

With this degree, you typically find employment in different types of companies working with web design, video production, graphic design, programming, film and TV production. As a multimedia designer, you can become a specialist within a company or start your own business.

What do students think?

Structure of the programme

Semester 1:

Business I 5 ECTS  
Communication I 7.5 ECTS
Interaction Development I 7.5 ECTS
Design and Visualisation I 10 ECTS

Semester 2:

Business II 5 ECTS
Communication II 7.5 ECTS
Interaction Development II 7.5 ECTS
Design and Visualisation II 10 ECTS

Semester 3:

Communication III 5 ECTS
Interaction Development III 10 ECTS
Design and Visualisation III 5 ECTS
Elective 10 ECTS

Semester 4:

Internship 15 ECTS
Main thesis 15 ECTS

Download common curriculum 2016 (PDF)

Download institutional curriculum 2016 (PDF)

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasizing theory as well as practice.

The instruction is based on projects, many of which run in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks which you carry out on the basis of the theory that you have learned.  The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.


During the fourth semester, you must complete a 3-month internship, which can be taken in Denmark or anywhere in the world - further enhancing your employment prospects. You are responsible for finding your internship yourself, but you may draw on the IBA network in Denmark or abroad.

International opportunities

When studying Multimedia Design and Communication, you have various options for gaining additional international experience. You can study abroad for a semester. We have many partner schools to choose from, or you can find your own.

Furthermore, there is a wide range of short-term international opportunities, providing the possibility for students to strengthen their ability to work in a multicultural environment, broaden their international network, and develop skills related to the studies, such as study visits, international marketing and business weeks. 

Read more about going abroad.

Further education

Upon successful completion of the Multimedia Design and Communication degree, you can progress automatically to complete the 3-semester Bachelor in Web Development at IBA, or use your credits to study further in Denmark or abroad. 

Admission requirements 

To be accepted to the programme, you must have an education equivalent to a Danish upper secondary education, or relevant vocational education is required. English and Maths must be included.  

For more information about non-Danish entry qualifications, please visit the website of the Danish Ministry of Higher Education and Science


Mathematics C-level is required in order to apply for the AP Degree in Multimedia Design and Communication. The Mathematics C-level is represented by 125 hours during the last three years of upper-secondary school (equivalent to the Danish C-level of a Danish upper-secondary examination).

English language

Students from Denmark must have passed English at a level equivalent to a Danish Upper Secondary education C-level. The English C-level is represented by 210 hours during the last three years of upper-secondary school (equivalent to the Danish C-level of a Danish upper-secondary examination).

Students from all other countries must present a recognised international English test, with a result equivalent to or better than:

IELTS: 6.0
TOEFL Paper: 550
TOEFL Computer: 213
TOEFL Internet-based: 79 (minimum 19 in all sections)
Cambridge test: CAE A, B or C
Oxford Online Placement test: B2 (min. 70 in each part)

Excepted from the requirement of the English test are native English speakers, and applicants holding Nordic entrance exams. 

How to apply

The Multimedia Design and Communication programme has both autumn and spring intake.

Please note that all applicants must write a motivation letter. 

Motivation letter

Applicants have to write a motivation letter to be accepted to this degree. Its purpose is to give the acceptance committee an impression of the applicant as a person, their level of maturity, and any qualifications related to the Multimedia Design and Communication study programme.

Guidelines for writing the motivation letter:

Here are a few examples of questions you can ask yourself while writing your motivation letter (remember, there are no wrong answers):

  • Why did you choose AP Degree in Multimedia Design and Communication programme?
  • What is your motivation, and why should we accept you to this programme?
  • What are your reasons for choosing this specific programme?
  • What relevant qualifications and experiences do you bring along, and in what ways have these qualifications and experiences influenced your choice of programme?
  • What are your thoughts regarding the AP Degree in Multimedia Design and Communication programme?
  • What are your considerations regarding the structure, content, etc. of this study programme?
  • What kind of information have you gathered about the programme and how?
  • In your opinion, what kinds of personal skills and competences are important in order to complete the AP Degree in Multimedia Design and Communication programme?

Winter intake

When applying for the winter intake, you need to fill in the application form (Word) and send it with all necessary documents to apply@iba.dk.

All attachments to your application must be submitted together with the application form no later than December 1, 2016.

Study start: End of January 2017.

Autumn intake

All applications must be made online at www.optagelse.dk. Area admission number: 81365.

International (non-EU/EAA and EU/EAA) students requiring a visa must apply no later than March 15 at 12:00 noon (Central European Time).

Application deadline for Danish students is July 5, 12:00 noon (Central European Time).

See the admission process in detail.

Applicants without a Danish CPR number

Applicants who do not have a Danish CPR (civil registration number) will be required to provide an e-mail address in order to have their application profile registered. Once this is done, a direct link to the login page will be sent to the e-mail provided. With this login the applicant will be able to start the application process. The system will automatically create a temporary CPR for the applicant. The e-mail address and temporary CPR will be used to identify the applicant both within the application system and by the International Business Academy. Please do not change your e-mail address during the application process.

Applicants must submit the application form and upload all available enclosures on www.optagelse.dk before March 15 at 12:00 noon (Central European Time). Any enclosures not yet available (eg. English test, upper secondary diploma) may be uploaded up to July 5 at 12:00 noon when the application system closes. If you receive your upper secondary diploma after this date, please send to apply@iba.dk.

Signature page (VERY IMPORTANT!)

When the application is submitted, the applicant must use the special print icon to print the “signature page(s)” which contains a unique code.

The applicant must sign and send this signature page(s) to all the programme(s) she/he applies for. Without this signature page we will NOT be able to see, download and consider the application!

Signature pages to International Business Academy must be sent to apply@iba.dk. If the applicant applies via a recruiting agency, the name/stamp of the agency should be visible on the signature page. The signature page must be sent for all priorities.

Here is a complete guide to the application system.

Applicants with Danish CPR number

If the applicant already has a Danish CPR number, she/he must use this to log on to the application system instead of an e-mail address. The applicant will not receive the signature page and will not have to do anything after having submitted the application and enclosures.

You can find a complete guide to the application system (PDF).

Application checklist

Please make sure that you upload the following documents with your application:

  • Transcript of records (last 3-4 years from upper secondary school, copy of original and English translation)
  • Upper secondary diploma (if the applicant hasn’t graduated yet, the diploma can be uploaded/sent later)
  • Documentation for English language skills
  • Motivation letter 
  • References (if any)
  • Copy of passport
  • Verification form

Please do not upload documentation/diplomas that are not required!

All enclosures must be uploaded as soon as possible. The sooner we receive all documents, the sooner we can start considering the application. The application system will automatically inform us of any new uploads so applicants do not need to contact us about this.

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (March 15 for EU/EEA and non-EU students // July 5 for Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of July, after we receive all diplomas/necessary documents.

Financial issues

Tuition fee
Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 75,000 per year (DKK 37,500 per semester).

Students who are exchanged between IBA and other institutions where exchange agreements exist are exempt from paying tuition fees to the IBA. 

Books (approximately DKK 2,000 during the course of two years), and your own notebook PC or MAC which supports 5GHz (802.11a).

Furthermore you need to have the following programmes installed: 

  • Adobe® Creative Suite® 6 Master Collection 
  • Microsoft® Office 2013.

The programme is entitled to the Danish state education support (SU). Read more at www.su.dk


  • Andreas Bach-Laursen
    Andreas Bach-Laursen
    Senior Lecturer. Teaches project management, digital communication and marketing.
  • Brian Jørgensen
    Brian Jørgensen
    Teaching Assistant. Teaches multimedia design.
  • Hanne Skov Bertelsen
    Hanne Skov Bertelsen
    Lecturer. Teaches business.
  • Malene Patsche Kjeldsen
    Malene Patsche Kjeldsen
    Lecturer. Teaches interaction development.
  • Morten Jul Petersen
    Morten Jul Petersen
    Lecturer. Teaches visual communication.
  • Per Toft
    Per Toft
    Lecturer. Teaches web development.
  • Rikke Lind
    Rikke Lind
    Lecturer. Teaches communication.
  • Søren Storm Kristensen
    Søren Storm Kristensen
    Lecturer. Teaches online communication, marketing and research.
  • Tina Østergaard Filsø
    Tina Østergaard Filsø
    Lecturer. Teaches visual communication.

Read more:


Eglė Jončaitė - Lithuania
There is no authority and often you end up talking with your school director, company managers and your employers as a best friend. This simple attitude in a daily life really reduces stress and makes communication easier.
Eglė Jončaitė - Lithuania
Multimedia Design and Communication student