AP Degree // Study in English

Marketing Management

This degree covers the areas of marketing, sales, management, communication and economics, and how they interrelate in a business.

You get a thoroughgoing knowledge about the various factors affecting sales, and you get an understanding of how to create the best conditions in a business, with customers and suppliers, as well as internally.

You will learn to understand challenges and tasks regarding customers, sales and marketing, and you will be able to manage your own assignments very quickly when you get a job. 

Marketing Management is a 2-year AP degree, which includes mandatory subjects, an area of specialization, a 3-month internship and a final project.

Facts

  • Study start: August 30, 2016. Application deadline is August 26 for all students.
    Study start: Spring 2017. Application deadline is October 1 for non-EU students // December 1 for EU/EEA and Danish students.
  • Admission requirements: Equivalent to a Danish upper secondary education incl. maths and English.
  • Duration: 2 years, 120 ECTS.
  • Tuition: EU/EEA students no tuition fee. Non-EU/EEA students DKK 68,000 per year.

Find a list of the books, you need for the first semester

Apply

What you learn

You learn to plan marketing and sales, enabling you to contribute to the company’s general and international strategy. We also focus on the importance of involving other departments in the company, as well as taking into consideration the world around you, along with legislation, in order to make the best marketing decisions.

At IBA International Business Academy we combine theory with practice. Learning and teaching includes practical assignments, group work, and case studies, with challenges from real businesses. Classroom lectures are a combination of blended learning, company visits, and other activities, including business competitions and special events.

Career opportunities

As a marketing manager, you are able to get a wide range of jobs within marketing, sales and communications, in Danish as well as international companies. For example, you can get employment as a marketing assistant, export assistant or purchaser.

You can be responsible for sales and customers, or work with communications. In the longer term, you can become head of a marketing department, or a product or key account manager.  

Darius Muresan - Romania
My favorite thing about studying in Denmark at IBA is the practical approach towards studies. I see things differently now in a more open-minded way and everything that I learned at IBA will help me one day in my future career.
Darius Muresan - Romania
Marketing Management student

Structure of the programme

Semester 1:
Marketing and Sales - 12 ECTS
Economics - 5 ECTS
Communication - 5 ECTS
Organisation - 6 ECTS
Business Law - 2 ECTS

Semester 2:
Marketing and Sales - 8 ECTS
Economics - 10 ECTS
Organisation - 4 ECTS
Business Law - 3 ECTS
Communication - 5 ECTS

Semester 3:
Marketing and Sales - 5 ECTS
Economics - 5 ECTS
Electives - 20 ECTS

Semester 4:
Internship - 15 ECTS
Main thesis - 15 ECTS

Download curriculum 2015 - 2017 (PDF)

Download curriculum 2016 - 2018 (PDF)

Electives

You can choose between the following electives:

  • Innovation
  • Entrepreneurship
  • Digital marketing
  • Sales
  • Event marketing
  • Communication
  • Statistics
  • Finance
  • Business Law


Please note that electives will only be offered if a sufficient number of students sign up.

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to build a thriving social life with your fellow students. You will experience teaching approaches emphasizing theory as well as practice.

Instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and also to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned.  The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.

Internship

During the fourth semester you must complete a 3-month internship, which can be taken in Denmark or anywhere in the world - further enhancing your employment prospects. You are responsible for finding your internship yourself, or you can make use of our network, both in Denmark or abroad.

International opportunities

When studying Marketing Management, you have various options for gaining additional international experience. You can study abroad for a semester. We have many partner schools to choose from, or you can find your own.

Furthermore, there is a wide range of short-term international opportunities, providing the possibility for students to strengthen their ability to work within a multicultural environment, broaden their international network, and develop skills related to the studies, such as study visits, international marketing and business weeks.

Read more about going abroad.

Further education

On successful completion of the Marketing Management degree, you can progress automatically to the 3-semester Bachelor in International Sales and Marketing Management at IBA, or use your credits to study further in Denmark or abroad. It is also possible to enter the job market and return later to acquire new skills.

Admission requirements

To be accepted to the programme, you must have an education equivalent to a Danish upper secondary education, or relevant vocational education is required. English and mathematics must be included.  

For more information about non-Danish entry qualifications, please visit the website of the Danish Ministry of Higher Education and Science.

Mathematics or Business Economics

Mathematics B-level or Business Economics B-level is required in order to apply for the AP Degree in Marketing Management.

The Mathematics B-level is represented by 250 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

The Business Economics B-level is represented by 225 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

English language

Students from Denmark must have passed English at a level equivalent to a Danish Upper Secondary education B-level. The English B-level is represented by 210 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Students from all other countries must present a recognised international English test, with a result equivalent to or better than:

IELTS: 6.0
TOEFL Paper: 550
TOEFL Computer: 213
TOEFL Internet-based: 79 (minimum 19 in all sections)
Cambridge test: CAE A, B or C
Oxford Online Placement test: B2 (min. 70 in each part)

Excepted from the requirement of the English test are native English speakers, and applicants holding Nordic entrance exams. 

How to apply

The Marketing Management programme has both autumn and spring intake.

Please note that all applicants must write a motivation letter. 

Autumn intake

When applying for the autumn intake, you need to fill in the application form (Word) and send it with all necessary documents to apply@iba.dk.

All attachments to your application must be submitted together with the application form no later than August 26.

Study start: August 30, 2016.

See the admission process in detail.

Applicants without a Danish CPR number

Applicants who do not have a Danish CPR (civil registration number) will be required to provide an e-mail address in order to have their application profile registered. Once this is done, a direct link to the login page will be sent to the e-mail provided. With this login the applicant will be able to start the application process. The system will automatically create a temporary CPR for the applicant. The e-mail address and temporary CPR will be used to identify the applicant both within the application system and by the International Business Academy. Please do not change your e-mail address during the application process.

Applicants must submit the application form and upload all available enclosures on www.optagelse.dk before March 15 at 12:00 noon (Central European Time). Any enclosures not yet available (eg. English test, upper secondary diploma) may be uploaded up to July 5 at 12:00 noon when the application system closes. If you receive your upper secondary diploma after this date, please send to apply@iba.dk.

Signature page (VERY IMPORTANT!)

When the application is submitted, the applicant must use the special print icon to print the “signature page(s)” which contains a unique code.

The applicant must sign and send this signature page(s) to all the programme(s) she/he applies for. Without this signature page we will NOT be able to see, download and consider the application!

Signature pages to International Business Academy must be sent to apply@iba.dk. If the applicant applies via a recruiting agency, the name/stamp of the agency should be visible on the signature page. The signature page must be sent for all priorities.

Here is a complete guide to the application system.

Applicants with Danish CPR number

If the applicant already has a Danish CPR number, she/he must use this to log on to the application system instead of an e-mail address. The applicant will not receive the signature page and will not have to do anything after having submitted the application and enclosures.

You can find a complete guide to the application system (PDF).

Application checklist

Please make sure that you upload the following documents with your application:

  • Transcript of records (last 3-4 years from upper secondary school, copy of original and English translation)
  • Upper secondary diploma (if the applicant hasn’t graduated yet, the diploma can be uploaded/sent later).
  • Documentation for English language skills
  • Motivation letter 
  • References (if any)
  • Copy of passport
  • Verification form

Please do not upload documentation/diplomas that are not required!

All enclosures must be uploaded as soon as possible. The sooner we receive all documents, the sooner we can start considering the application. The application system will automatically inform us of any new uploads so applicants do not need to contact us about this.

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (March 15 for EU/EEA and non-EU students // July 5 for Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of July, after we receive all diplomas/necessary documents.

Spring intake

When applying for the spring intake, you need to fill in the application form and send it with all necessary documents plus your motivation letter to apply@iba.dk.

All attachments to your application must be submitted together with the application form no later than the application deadline.

Non-EU students must apply no later than October 1, 2016.

EU/EEA and Danish students must apply no later than December 1, 2016.

Study start: End of January 2017.

Application checklist

Please make sure that you send the following documents with your application:

  • Transcript of records (last 3-4 years from upper secondary school, copy of original and English translation)
  • Upper secondary diploma (if the applicant hasn’t graduated yet, the diploma can be uploaded/sent later).
  • Documentation for English language skills
  • Motivation letter 
  • References (if any)
  • Copy of passport
  • Verification form

Please do not send documentation/diplomas that are not required!

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (October 1 for non-EU students // December 1 for EU/EEA and Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of December, after we receive all diplomas/necessary documents.

Financial issues

Tuition fee
Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 68,000 per year (DKK 34,000 per semester).

Students who are exchanged between IBA and other institutions where bilateral exchange agreements exist are exempt from paying study fees to IBA.

Scholarships
The programme is entitled to the Danish state education support (SU). Read more at www.su.dk

Lecturers

  • Inga Rosa Bettina Haase
    Inga Rosa Bettina Haase
    Senior Lecturer. Teaches management, organization and innovation..
  • Ivan Hassinggaard
    Ivan Hassinggaard
    Lecturer. Teaches marketing, sales and logistics.
  • Lene Fallesen Ravn Rasmussen
    Lene Fallesen Ravn Rasmussen
    Lecturer. Teaches business law.
  • Line Rohde Ottosen
    Line Rohde Ottosen
    Lecturer. Teaches communication, sales and marketing.
  • Maja Brinck
    Maja Brinck
    Lecturer. Teaches organisation, management and strategy.
  • Oksana Jørgensen
    Oksana Jørgensen
    Lecturer. Teaches global communication.
  • Ole Mehlsen
    Ole Mehlsen
    Lecturer. Teaches logistics and marketing.
  • Per Dueholm
    Per Dueholm
    Lecturer. Teaches international sales.
  • Peter Michael Ikjær
    Peter Michael Ikjær
    Lecturer. Teaches organisation and research methods.
  • Stefan Eberle
    Stefan Eberle
    Lecturer. Teaches marketing, sales and logistics.
  • Svend Ole Glüsing
    Svend Ole Glüsing
    Lecturer. Teaches organisation and management.
  • Nikolaj Svensson
    Nikolaj Svensson
    Lecturer. Teaches Marketing.

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