Top-up bachelor degree // Study in English

International Sales and Marketing Management

If you would like to establish a career within marketing, sales, management and business development, the Bachelor in International Sales and Marketing Management is a good choice for you. Particularly if you are interested in the international as well as the strategic and tactical aspects.

The degree builds on the 2-year Marketing Management AP degree, so it gives you a solid basis for understanding and managing international trade, independently and professionally.

Alongside the Bachelor in International Sales And Marketing Management, you have the option to study yet another bachelor degree via e-learning, in Business Management and Marketing from London South Bank University. 

Facts

  • Study start: February 1, 2017. Application deadline is October 1 for non-EU students // December 1 for EU/EEA and Danish students.
    Study start: September 2017. Application deadline is March 15 for non-EU students // July 1 for EU/EEA students // July 5 for Danish students.
  • Admission requirements: AP degree in Marketing Management.
  • Duration: 1.5 years, 90 ECTS.
  • Tuition: EU/EEA students no tuition fee. Non-EU/EEA students DKK 68,000 per year.
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International Sales and Marketing Management is a 1.5-year bachelor degree, which includes mandatory subjects, electives, a 3-month internship and a final project.

What you learn

During this education, you learn to understand complex aspects of international trade.

You will get a thorough knowledge about economy, logistics, international marketing, law and management, in relation to international trade and cooperation, and you will learn about business development in an international setting.

Through practical assignments, you get a good look into business models and companies’ customer relations, and you will be able to analyse and assess potential possibilities of growth and development.

Additionally, you will be able to plan and implement sales and marketing strategies, and you will get effective tools for handling product and concept development for the company.

Activities during the studies include group work, guest lecturers from businesses, presentations and projects in which companies participate, and visits to local companies. This means that learning at IBA holds a great deal of variety, and no two days here will feel alike.

Career opportunities

This degree in International Sales and Marketing Management opens the door to a wide range of opportunities for a business career in sales, marketing and export in the international arena. Depending on your interests and chosen electives, you can find employment as a manager, coordinator or project manager, with titles such as sales and marketing coordinator, key account manager, product manager or sales manager.

You will be able to get jobs in Danish companies that have business relations abroad, as well as international ones that export their products to Denmark.

Structure of the programme

This programme is divided into themes, which cover the following subjects:

  • International Marketing
  • Logistics
  • Management and Organisation
  • Law
  • Economics

Semester 1:

The Customer as Starting Point - 15 ECTS
Industry and Competitors - 5 ECTS
Innovation - 5 ECTS
Research Methods - 5 ECTS

Semester 2:

Developing the Sales Base - 10 ECTS
The Tactical and Operational Sales Performance - 5 ECTS
Implementation and follow-up - 5 ECTS
Electives - 10 ECTS

Semester 3:
Internship - 15 ECTS
Main thesis - 15 ECTS

Download curriculum

Study environment and teaching method

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasising theory as well as practice.

The instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned. The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.

Internship

During the third semester, you have a compulsory 3-month internship, which can be taken in Denmark or anywhere in the world - further enhancing your employment prospects. You are responsible for finding your internship yourself, or you can make use of our network in Denmark or abroad.

International opportunities

When studying International Sales and Marketing Management, you have various options for gaining additional international experience. You can study abroad for a semester. We have many partner schools to choose from, or you can find your own.

Furthermore, there is a wide range of short-term international opportunities providing the possibility for students to strengthen their ability to work in a multicultural environment, broaden their international network and develop their skills related to the studies, such as study visits, international marketing and business weeks.

Read more about going abroad.

Further education

On successful completion of the bachelor in International Sales and Marketing Management, you can progress automatically to a full-time master’s degree at the IBA, or use your credits to complete a degree at master’s level at another university in Denmark or abroad.

Admission requirements

If you have successfully completed an AP degree in Marketing Management, you are normally accepted automatically.

If you have a degree from another country, or an AP degree in a different subject area, you will be evaluated individually. In some cases, taking additional courses is necessary, and you must have English and mathematics at the levels described below.

Mathematics or Business Economics

Mathematics B-level or Business Economics B-level is required in order to apply for the Bachelor in International Sales and Marketing Management.

The Mathematics B-level is represented by 250 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

The Business Economics B-level is represented by 225 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

English language

Students from Denmark must have passed English at a level equivalent to a Danish Upper Secondary education B-level. The English B-level is represented by 210 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Students from all other countries must present a recognised international English test with a result equivalent to or better than:

  • IELTS: 6.0
  • TOEFL Paper: 550
  • TOEFL Computer: 213
  • TOEFL Internet-based: 79 (minimum 19 in all sections)
  • Cambridge test: CAE A, B or C
  • Oxford Online Placement test: B2 (min. 70 in each part)

Excepted from the requirement of the English test are native English speakers and applicants holding Nordic entrance exams.

How to apply

The International Sales and Marketing Management programme has both autumn and spring intake.

Please note that all applicants must write a motivation letter.

Autumn intake

When applying for the autumn intake, you need to fill in a application form (Word) and send it with all necessary documents plus your motivation letter to apply@iba.dk.

All attachments to your application must be submitted together with the application form no later than the application deadline.

Non-EU students must apply no later than March 15, 2016.

EU/EEA students must apply no later than July 1, 2016.

Danish students must apply no later than July 5, 2016.

Study start: September, 2017.

See the admission process in detail.

Application checklist

Please make sure that you send the following documents with your application:

  • Transcript of records and diploma (AP degree or other education)
  • Documentation for English language skills
  • Motivation letter 
  • References (if any)
  • Copy of passport
  • High school diploma - only if you apply with an education from another country

Please do not send documentation/diplomas that are not required!

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (March 15 for EU/EEA and non-EU students // July 5 for Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of July, after we receive all diplomas/necessary documents.

Spring intake

When applying for the spring intake, you need to fill in the application form (Word) and send it with all necessary documents plus your motivation letter to apply@iba.dk.

All attachments to your application must be submitted together with the application form no later than the application deadline.

Non-EU students must apply no later than October 1, 2016.

EU/EEA and Danish students must apply no later than December 1, 2016.

Study start: February 2017.

See the admission process in detail.

Application checklist

Please make sure that you send the following documents with your application:

  • Transcript of records and diploma (AP degree or other education)
  • Documentation for English language skills
  • Motivation letter 
  • References (if any)
  • Copy of passport
  • High school diploma - only if you apply with an education from another country

Please do not send documentation/diplomas that are not required!

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (October 1 for non-EU students // December 1 for EU/EEA and Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of December, after we receive all diplomas/necessary documents.

Financial issues

Tuition fee
Danish, Nordic, EU and EEA students: Free of charge.

Other students: DKK 68,000 per year (DKK 34,000 per semester).

Students who are exchanged between IBA and other institutions where bilateral exchange agreements exist are exempt from paying study fees to IBA.

Scholarships
The programme is entitled to the Danish state education support (SU). Read more at www.su.dk

Lecturers

  • Albert Garland Elam
    Albert Garland Elam
    Lecturer. Teaches finance, logistics, management and strategy.
  • Allan Fledelius
    Allan Fledelius
    Lecturer. Teaches international marketing, logistics, communication and brand management.
  • Henrik Baadsgaard Jensen
    Henrik Baadsgaard Jensen
    Lecturer. Teaches global economy and sales & management.
  • Jens Jørgen Nielsen
    Jens Jørgen Nielsen
    Lecturer. Teaches economics.
  • Joan Pape Rasmussen
    Joan Pape Rasmussen
    Programme Manager. Teaches marketing.
  • Jon Ording Haug
    Jon Ording Haug
    Lecturer. Teaches marketing and methodology.
  • Kaj Gilling
    Kaj Gilling
    Senior Lecturer. Teaches project management.
  • Lene Fallesen Ravn Rasmussen
    Lene Fallesen Ravn Rasmussen
    Senior lecturer. Teaches business law.
  • Hans-Henrik Grabe
    Hans-Henrik Grabe
    Lecturer. Teaches Marketing and Methodology & Science.

Read more:

Contact

  • Nóra Varga
    Nóra Varga
    International Recruitment & Admission Coordinator
  • Connie Sunddal Mikkelsen
    Connie Sunddal Mikkelsen
    Course Secretary.
Sara Abu-Ghosh - Turkey
Now I know the European working style through my study. My dream is to work in an international company with innovative and open-minded people.
Sara Abu-Ghosh - Turkey
International Sales and Marketing Management student