Bachelor degree // Study in English

Euro-Asia Business Management

If you are interested in an international career in sales, management and marketing, and would like to study in China for two years, this programme may be of interest to you.

In the fast-expanding global market, IBA and Shanghai Lixin University of Accounting and Finance have jointly developed a special opportunity for European, Asian and other international students to obtain a double degree in business management.


  • Autumn: Application deadline is March 15 for non-EU students // July 1 for EU/EEA students // July 5 for Danish students.
    Spring: no intake.
  • Admission requirements: Equivalent to a Danish upper secondary education incl. maths and English.
  • Duration: 4-4.5 years
  • Tuition: Tuition: EU/EEA students: No tuition fee for the study period at IBA. Non-EU/EEA Students: DKK 68,000 per year at IBA. All: Approx. DKK 19,300 per year for the study period in Shanghai, China.

What you learn

With the Bachelor in Euro-Asia Business Management you learn about marketing, management, communication and economics in the global context, and also about which factors play important roles in trading among European and Asian countries.

Additionally, you will learn about law, ethics, psychology and the Chinese language, in order for you to be able to analyse differences and equalities.

At IBA International Business Academy, we work with various methods for learning and teaching. For instance, regular classes, group work, lectures, visitors from relevant businesses, cases , themes, project weeks, etc. It means that no two weeks in school are the same, and you will experience the kinds of real life challenges that you’ll inevitably encounter when you get your first job.

All teaching and all exams are in English.

The global perspective

What makes this degree special is its highly concentrated European-Asian perspective. With the programme taking place in Europe and in China, you become part of a dynamic group of internationally-oriented, ambitious students, with whom you can share experience and knowledge, while enjoying networking opportunities of potential value to your career.

Studying in this international environment enables you to experience and interact with people from different cultures, giving immense benefits for both your personal and career development.

Career opportunities

With this degree, your typical career possibilities are within management and marketing, especially in companies with a strong multinational profile.

Structure of the programme

During the two years at Shanghai Lixin University of Accounting and Finance, the curriculum is a mixture of mandatory Chinese language courses and business-related subjects.

There are two models to choose from when studying for this degree. Within the two models, several options can be chosen, depending on the kind of degree you would like to obtain.

Model I: (120 ECTS + 120 Chinese credits)

You will study the first two years at IBA and the following two at Shanghai Lixin University of Accounting and Finance. You will then obtain an AP degree in Marketing.

Management (IBA) and a Bachelor in Business Management (Shanghai). In addition, you have the opportunity to complete a 3-month internship and dissertation, based on the IBA curriculum, and graduate with a Bachelor in International Sales and Marketing Management from IBA.

1st and 2nd year (at IBA)
International Marketing and Sales - 25 ECTS 
Finance and Economics - 20 ECTS 
Communication - 10 ECTS
Organisation - 10 ECTS
Business Law - 5 ECTS
Electives - 20 ECTS
Internship - 15 ECTS
Thesis - 15 ECTS

3rd and 4th year (at Shanghai Finance University)
Risk analysis
Experimental management
Service marketing
Supply chain management

Language courses:

Chinese I
Chinese II
Chinese III 
Chinese IV
Chinese Survey
Communicative Chinese
Chinese Culture 

Double degree (Bachelor at IBA) is possible by further studies. Pls contact IBA.

Model II: (150 ECTS + 120 Chinese credits)

This is a 4.5-year programme, during which you spend the first year at IBA, then 2 years in China and the last 1.5 years back at IBA. In this instance, you obtain two bachelor degrees: Bachelor in Business Management (Shanghai) and Bachelor in International Sales and Marketing Management (IBA). In addition, while studying at IBA for the final year, you will have the possibility to enroll in a double degree developed jointly by IBA and London South Bank University.

1st year (at IBA)
International Marketing and Sales - 20 ECTS
Finance and Economics - 15 ECTS
Communication - 10 ECTS 
Organisation - 10 ECTS
Business Law - 5 ECTS

2nd and 3rd year (at Shanghai Finance University)
Major courses:

Risk analysis
Experimental management
Service marketing
Supply chain management

Language courses:

Chinese I
Chinese II
Chinese III 
Chinese IV
Chinese Survey
Communicative Chinese
Chinese Culture 

4th year (at IBA) 
Customer - 15 ECTS
Industry and Competitors - 5 ECTS
Innovation - 5 ECTS
Research Methods - 5 ECTS 
Sales Development - 10 ECTS
The Complete Sale - 5 ECTS
Follow-up - 5 ECTS
Electives - 10 ECTS

9th semester (at IBA) 
Internship - 15 ECTS
Main thesis - 15 ECTS

Study environment and teaching method at IBA

Teaching takes place in classes comprising between 25 and 35 students, giving you an excellent opportunity to enjoy a great social life with your fellow students. You will experience teaching approaches emphasising theory as well as practice.

The instruction is based on projects, many of which take place in cooperation with local and national businesses, and the tasks are normally carried out in groups. You must be prepared to make an independent effort and to cooperate with your fellow students.

Some of the project tasks, and the final project in particular, are independent tasks that you carry out on the basis of the theory that you have learned. The projects should be based on specific cases from businesses, insofar as this is possible. You will be given good advice and constructive criticism along the way.

Further education

With successful completion of this degree, you can automatically progress to a master’s level degree at the participating universities and many other universities throughout the world.

Admission requirements

To be accepted to the programme, you must have an education equivalent to a Danish upper secondary education, or relevant vocational education is required. English and mathematics must be included. 

For more information about non-Danish entry qualifications, please visit the website of the Danish Ministry of Higher Education and Science.

Mathematics or Business Economics

Mathematics B-level or Business Economics B-level is required in order to apply for the Bachelor in Euro-Asia Business Management.

The Mathematics B-level is represented by 250 hours the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

The Business Economics B-level is represented by 225 hours during the last 3 years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

English language

Students from Denmark must have passed English at a level equivalent to a Danish Upper Secondary education B-level. The English B-level is represented by 210 hours during the last three years of upper-secondary school (equivalent to the Danish B-level of a Danish upper-secondary examination).

Students from all other countries must present a recognised international English test, with a result equivalent to or better than:

IELTS: 6.0
TOEFL Paper: 550
TOEFL Computer: 213
TOEFL Internet-based: 79 (minimum 19 in all sections)
Cambridge test: CAE A, B or C
Oxford Online Placement test: B2 (min. 70 in each part)

Excepted from the requirement of the English test are native English speakers and applicants holding Nordic entrance exams.

How to apply

The Euro-Asia Business Management programme only has autumn intake.

The basic application process for the programme is the same as for the AP Degree in Marketing Management. In addition, applicants must fill in a special EABM registration form (PDF) and upload it to the system as well as send it to together with the signed signature page.

Please note that all applicants must write a motivation letter. 

Autumn intake

When applying for the autumn intake, you need to fill in the application form (Word) and send it with all necessary documents to

All attachments to your application must be submitted together with the application form no later than the application deadline.

Non-EU students must apply no later than March 15, 2017.

EU/EEA students must apply no later than July 1, 2017.

Danish students must apply no later than July 5, 2017.

Study start: August 2017.

See the admission process in detail.

Applicants without a Danish CPR number

Applicants who do not have a Danish CPR (civil registration number) will be required to provide an e-mail address in order to have their application profile registered. Once this is done, a direct link to the login page will be sent to the e-mail provided. With this login the applicant will be able to start the application process. The system will automatically create a temporary CPR for the applicant. The e-mail address and temporary CPR will be used to identify the applicant both within the application system and by the International Business Academy. Please do not change your e-mail address during the application process.

Applicants must submit the application form and upload all available enclosures on before March 15 at 12:00 noon (Central European Time). Any enclosures not yet available (eg. English test, upper secondary diploma) may be uploaded up to July 5 at 12:00 noon when the application system closes. If you receive your upper secondary diploma after this date, please send to

Signature page (VERY IMPORTANT!)

When the application is submitted, the applicant must use the special print icon to print the “signature page(s)” which contains a unique code.

The applicant must sign and send this signature page(s) to all the programme(s) she/he applies for. Without this signature page we will NOT be able to see, download and consider the application!

Signature pages to International Business Academy must be sent to If the applicant applies via a recruiting agency, the name/stamp of the agency should be visible on the signature page. The signature page must be sent for all priorities.

Here is a complete guide to the application system.

Applicants with Danish CPR number

If the applicant already has a Danish CPR number, she/he must use this to log on to the application system instead of an e-mail address. The applicant will not receive the signature page and will not have to do anything after having submitted the application and enclosures.

You can find a complete guide to the application system (PDF).

Application checklist

Please make sure that you upload the following documents with your application:

  • Transcript of records (last 3-4 years from upper secondary school, copy of original and English translation)
  • Upper secondary diploma (if the applicant hasn’t graduated yet, the diploma can be uploaded/sent later).
  • Documentation for English language skills
  • Motivation letter 
  • References (if any)
  • Copy of passport
  • Verification form

Please do not upload documentation/diplomas that are not required!

All enclosures must be uploaded as soon as possible. The sooner we receive all documents, the sooner we can start considering the application. The application system will automatically inform us of any new uploads so applicants do not need to contact us about this.

Acceptance letters

Conditional acceptance letter
Students will receive Conditional acceptance letters shortly after the application deadline (March 15 for EU/EEA and non-EU students // July 5 for Danish students) and continuously afterwards.

Final acceptance letter
The final acceptance letter will be sent at the end of July, after we receive all diplomas/necessary documents.

Financial issues

Tuition fees

Danish, Nordic, EU and EEA students: there is no tuition fee for the study period at IBA. The tuition fee for the study period i Shanghai, China is approx. DKK 19,300 per year.

Non-EU/EEA Students: DKK 68,000 per year (DKK 34,000 per semester) at IBA. The tuition fee for the study period in Shanghai, China is approx. DKK 19,300 per year.

All students must pay a registration fee of approx. DKK 525 at IBA upon arrival.


The study period at IBA is entitled to the Danish state education support (SU). Read more here.

Lecturers at IBA

  • Gitte Reeckmann Larsen
    Gitte Reeckmann Larsen
    Lecturer. Teaches economy.
  • Inga Rosa Bettina Haase
    Inga Rosa Bettina Haase
    Senior Lecturer. Teaches management, organization and innovation..
  • Ivan Hassinggaard
    Ivan Hassinggaard
    Lecturer. Teaches marketing, sales and logistics.
  • Lene Fallesen Ravn Rasmussen
    Lene Fallesen Ravn Rasmussen
    Lecturer. Teaches business law.
  • Maja Brinck
    Maja Brinck
    Lecturer. Teaches organisation, management and strategy.
  • Oksana Jørgensen
    Oksana Jørgensen
    Senior lecturer. Teaches global communication.
  • Ole Mehlsen
    Ole Mehlsen
    Lecturer. Teaches logistics and marketing.
  • Per Dueholm
    Per Dueholm
    Lecturer. Teaches international sales.
  • Peter Michael Ikjær
    Peter Michael Ikjær
    Lecturer. Teaches organisation and research methods.
  • Stefan Eberle
    Stefan Eberle
    Lecturer. Teaches marketing, sales and logistics.
  • Svend Ole Glüsing
    Svend Ole Glüsing
    Lecturer. Teaches organisation and management.

Read more:


Bence Bela
I remember when it was just a dream, living in Shanghai, being able to communicate using Chinese language, exploring a different world. By now, this unknown is my home, and I live my everyday life here.
Bence Bela
Euro Asia Business Management, 2nd year
Student at Shanghai Finance University
Read more